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Monetization Product Marketing Manager
Instagram
Menlo Park, CA, United States
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Over 800 million people use Instagram, which means jobs here offer countless ways to make an impact in a fast growing organization. Instagram was built to strengthen relationships through shared experiences. Our app has played a critical part in forming meaningful communities where people can connect with each other and share what matters most to them.
Marketers and people have shown interest in doing more on Instagram, whether learning about a new brand, shopping for products or downloading a mobile app. We’ve opened up the platform to self-serve advertising in markets around the world, introduced new ad formats and objectives to deliver performance throughout the advertising funnel, and invested in solutions to help people connect with the brands and businesses that they love.
Instagram is looking for a Product Marketing Manager to support the Monetization team in developing our business and product strategy, managing our go-to-market plans and coordinating a cross-functional team to bring great advertising solutions to businesses and the community. The ideal candidate will have a multi-disciplinary background—including business strategy, product marketing and analytical skills —and be passionate about Instagram. They will also be flexible and comfortable working in a cross-functional capacity within a fast-paced, often ambiguous, start-up environment. This is a full time position based in our Menlo Park office.
Responsibilities
• Help establish and scale our end-to-end advertising solutions to support our business strategy
• Partner with the leads on the Monetization team to build holistic project plans, lead the cross-functional team and ensure accountability across partners
• Coordinate and communicate the rollout of new products and features both internally and externally
• Collaborate with our marketing, PR, measurement and sales teams to create product positioning and materials
• Drive adoption of our advertising solutions and funnel advertiser feedback back into the product organization
• Assess and prioritize expansion and new monetization opportunities
• Catch unanticipated issues that arise along the way and see them through to resolution
Minimum Qualifications
• BA/BS degree
• Pursuing MBA degree and able to start full time by August 2018
• Ability to create frameworks to evaluate problems and present recommendations for how to proceed
• Proven ability to drive and execute global projects
• Ability to contribute in setting strategic direction and executing go-to-market plans
• Experience in the digital ads industry
• Permanent U.S. work authorization as company sponsorship is not available
Preferred Qualifications
• Experience working with or in support of diverse communities
Instagram, as a part of Facebook, Inc., is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.