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Media Marketing Specialist
Garmin
Olathe, KS, United States
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Description
As a leading worldwide provider of navigation devices and wearable technology, our focus is on developing, designing and supporting superior products. Our advanced technology promotes performance, safety and ease of use in every market we serve. That makes us an engineering and technology company with a keen focus on recruiting talent in those fields. But the same vertical integration business model that keeps all design and manufacturing processes in-house also gives us the incentive to hire top performers from different backgrounds, including operations, finance and accounting, information technology, sales, marketing and communications.
Now seeking: Dreamers. In marketing communications, we dream it and create it. All of the company’s promotional and communication needs are completed in-house by these “creatives” in an advertising agency-based set-up. This includes everything from advertising, promotions and print production to media relations, exhibition coordination and website maintenance. Everyone from artists, writers, designers, media buyers, event coordinators, video producers/editors and public relations specialists work together to bring campaigns and product-centric promotions to life. If you’re a dreamer, gather up your portfolio and show us your vision.
Do you know how to pronounce “algorithm”? Even better, do you know how to use them to our advantage? We’re seeking a Media Marketing Specialist to manage the media planning, buying, and execution across traditional media outlets. Other essential functions include:
• Develop, buy, build, implement and manage traditional media marketing campaigns
• Identify and recommend the media mix that would be the most effective in achieving marketing goals
• Possess strong negotiation skills to ensure best rates are achieved for media buys
• Work with internal marketing stakeholders to ensure campaign assets are ready to be launched on time with partners
• Manage relationships with media partners to ensure programs are properly executed
• Maintain advertising budgets and ensuring that all buys remain within budget
• Establish performance benchmarks and KPIs for all campaigns
• Work directly with internal clients to understand business segment goals/objectives
• Create and implement new strategies
• Compile secondary research in support of media opportunities
• Research and analyze competitive landscape
• Collaborate with marketing team members to understand how all our advertising efforts are working together
Qualifications
Qualified candidates will possess a Bachelor's degree in business, marketing, advertising, communication, journalism or another field relevant for performing the essential functions of this role.
Other required education, experience and skills:
• Must possess a minimum of 3 years print, TV, digital and/or out of home media buying experience is preferred
• Must be detailed-oriented and can work proactively and effectively with minimal supervision
• Previous experience with managing multiple campaigns with substantial monthly budgets
• Demonstrates proficient knowledge of media opportunities available
• Ability to prioritize and multi-task in a fast-paced environment
• Demonstrated strong and effective verbal, written, and interpersonal communication skills
• Ability to organize, interpret and present various media data
• Must be team-oriented, possess a positive attitude and work well with others
• Build presentation materials and present plan to management
• Demonstrates excellent time management and follow-up skills with proven success in meeting deadlines
• Demonstrates mathematical aptitude to ensure accuracy of accounting documents and media schedules
• Demonstrates proficiency in using Microsoft Office programs including PowerPoint and Excel
Candidates with experience advertising on a local, national and international scale is preferred.
Our benefits are designed to lead an evolving marketplace, support innovation and encourage a healthy balance between work and life. They allow our associates to make their own decisions about their wellbeing and future and consistently rank Garmin as a top tier benefits provider when compared to other high-tech employers. We offer a choice of high value medical, dental and vision plans with low or no premiums, to fit your and your family’s preferences. In addition, Garmin’s financial benefits include a generous 401K retirement plan that provides 5% of pay base contribution plus a match of 75 cents for every dollar you contribute to a maximum of 10% of your compensation. The employee stock purchase plan allows for shares to be bought at a 15% discount. Garmin offers many other benefits and perks ranging from wellbeing initiatives, educational assistance and career development, community charity support, and employee discounts just to name a few.
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