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Manager, Marketing
Sony Music Entertainment
New York, NY, United States
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Manager, College Marketing, Urban
Overview
Sony Music Entertainment is a global recorded music company with a roster of current artists that includes a broad array of both local artists and international superstars, as well as a vast catalog that comprises some of the most important recordings in history. Sony Music Entertainment is a wholly owned subsidiary of Sony Corporation of America.
Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.
As part of the College Marketing Department, the Urban Manager is responsible for managing the day-to-day workflow of the Urban College Marketing Representatives. The manager will work with all Sony Music’s record labels on creating and executing marketing initiatives and campaigns.
Responsibilities:
• Manage the day to day activities of 25+ Sony Music U Urban College Marketing Reps
• Recruit and interview prospective candidates for College Marketing Rep positions
• Train, mentor and provide guidance to entire Sony Music U college marketing team
• Work closely with Sony Music’s label partners to build and implement marketing plans that drive both awareness and consumption
• Work with our reps to create & execute meaningful opportunities for developing artists around a tour or new release
• Cultivate tech-forward partnerships that effectively address the college demographic
• Stay current with all social media platforms and understand how to leverage them for artist awareness
• Attend weekly label marketing meetings and assist with the creative process on all marketing initiatives
• Host bi-weekly conference calls with Urban College marketing team
• Build, plan and maintain a project timeline to be executed by the Urban College marketing team
• Work with Sr. Director and co-manager of College Marketing to build overall strategy for the department
• Attend evening artist showcases and events while representing Sony Music U and supporting our developing artists
• Establish and maintain relationships with label personnel & artist management
Qualifications:
• At least 3-5 years of marketing/sales experience
• Four year degree or equivalent experience
• Broad knowledge of the urban music scene including urban related blogs
• Excellent understanding of social media and digital music platforms
• Knowledge and understanding of Historical Black Colleges and Universities a plus
• Exceptional written and verbal communication skills
• Solid project management, problem solving, and time management skills
• Highly organized and capable of handling multiple tasks at any given time
• Strong leadership skills a plus