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Performance Media Coordinator
Ubisoft
Québec Montreal, , Canada
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Company Description
Ubisoft Montreal, an industry leading developer of video games, located in the heart of Montreal, offers a unique environment where creativity, teamwork and cutting-edge technology bring to life critically acclaimed video games and iconic AAA franchises.
Job Description
As part of the U.S. - Ubisoft’s Performance Media team, the Performance Media Coordinator will be responsible for the creation, management, and optimization analysis of all YouTube video campaigns in both AdWords and DoubleClick Bid Manager. Main responsibilities also include providing strategic and tactical recommendations, as well as the creation of performance reports that will be shared with cross functional teams.
• Manage all aspects of the day-to-day management of YouTube campaigns, including campaign creation, performance optimization, and budget monitoring
• Work with Media Analytics to deliver dashboard/reports that give a clear view of campaign performance, along with insights, recommendations, and next steps.
• Provide strategic and tactical recommendations during campaign media planning.
• Work with cross-functional teams (Brand, Media, Performance Media, and Analytics) during campaign planning.
• Participate in the creation of media strategy presentations and campaign post-mortems.
• Demonstrate proactivity in providing daily meaningful optimization recommendations, and provide timely updates/answers to short notice requests.
• Demonstrates high ability to manage multiple requests, tasks, and dependencies in a timely manner.
Qualifications
◦ * University graduate in advertising/marketing, communications, business administration, or similar
• 1-3 years direct experience in digital advertising with focus on managing PPC/SEM.
• Experience in managing large scale, complex multi-channel campaigns across multiple brands, with emphasis on YouTube, Search, and Display advertising a plus.
• Experience with DoubleClick Bid Manager and/or Google AdWords is mandatory.
• Experience in an Agency/Ad-Tech/Publishers environment preferred.
• Experience with Adobe Analytics, Google Analytics, and/or a high level understanding of web-trend analytics is a plus.
• Must be a pro-active team player that is detail oriented, self-motivated and time efficient.
• Strong communications skills (oral and written), with the ability to explain digital marketing concepts in layman terms.
• Must be fluent in English (oral and written)
• Knowledge of the video gaming industry and/or passionate about digital performance marketing a plus.
◦ *
Additional Information
• All your information will be kept confidential according to EEO guidelines.