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Campaign Marketing Manager - Humanities
Pearson
Chandler, AZ, United States
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Description
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
SUMMARY:
The Campaign Marketing Manager is responsible for the creative and strategic vision for the successful development and implementation of national and/or state-specific campaign marketing plans to support his/her assigned product lines. Working with cross-functional teams, this position will maximize opportunities to ensure revenue growth by gaining new business, as well as engaging current opportunities within existing markets.
The Campaign Marketing Manager is responsible for tracking competition and market trends, and utilizes this information when creating product messaging that portrays his/her programs in the most competitively advantaged manner. This position works closely with Product Management and Product Marketing to ensure that key product features and competitive differentiators are adequately described to both customers, and the Sales team.
The Campaign Marketing Manager will also develop integrated marketing promotion campaigns, utilizing tools such as Direct Response Marketing, Event Marketing, and Social Media.
SCOPE AND IMPACT OF JOB
The Campaign Marketing Manager will be responsible for working within assigned project budgets to a) define campaign tactics to deliver the campaign strategy b) project manage the go-to-market campaign, including working with Marketing Shared Services (events & conferences, digital marketing, creative services) and c) collaborating closely with sales to ensure campaign implementation. They will also have or share product line revenue responsibility - depending on the Curriculum area, as well as assigned product(s).
SUPERVISORY RESPONSIBILITIES
This position may manage one or more Campaign Marketing Specialist(s) and/or a Campaign Marketing Manager (s), depending on the product area, as well as assigned product(s). For his/her direct reports, the Campaign Marketing Manager will provide general guidance including direction on assignments, review of projects, and performance evaluation.
Qualifications
REQUIRED KNOWLEDGE AND EXPERIENCE:
• 4-6 years work experience as a Marketing Specialist or Marketing Manager required.
• Experience in educational publishing preferred.
• BA/BS in related field required, Master’s of Business Administration, preferred.
• Strong track record of working on cross-functional teams required.
• Demonstrated ability to effectively manage projects required.
• Strong verbal and written communication skills required.
• Strong interpersonal skills required: Must be able to interact successfully with customers, sales team, product development team, and product management team.
• Good time management skills and organizational skills required.
• Experience in online marketing techniques required, including email, social media, product demos (such as Brainshark or Camtasia) required.
• Proven ability to work in a fast-paced, deadline driven, collaborative climate, required.
PRIMARY RESPONSIBILITIES:
• 40% Coordinate with Product Management, Marketing Managers, Integrated Marketing Services team, and the Field to develop effective marketing and product launch plans.
• 20% Develop effective sales support materials, including product presentations and adequately train the Field on respective product lines.
• 20% Work with Product Management to conduct competitive analyses and provide the sales force with effective competitive selling strategies.
• 10% Participate in tradeshow and events planning to optimize product messaging at such events.
• 10% Develop and execute product sampling strategy in support of assigned product lines.