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Manager, Brand
Condé Nast
New York, NY, United States
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Manager, Brand Collection Research
Conde Nast is looking for a dynamic and passionate leader to join Conde Nast’s growing Customer and Competitive Intelligence team – a strategic, cross-functional group that supports the Conde Nast sales teams and impacts revenue.
We are looking for a confident individual with a strong marketing research background who understands the value of uncovering audience insights from 3rd party research tools, primary research and analytics to support Conde Nast’s sales business. This position requires an analytical and strategic mind that is able to work with varied sources of data and provide insights. Successful candidates will have sound business judgment, deep analytical capabilities, and a collaborative working style. They will possess strong intellectual curiosity, and a passion for achieving business impact. Successful candidates will have exceptional interpersonal skills, initiative, and integrity.
The Manager, Brand Collection Research will be responsible for supporting 1-2 brands. This person will report to the Associate Director, Brand Collection Research and will work closely with a team of research analysts.
Primary Responsibilities:
• Lead research and insights strategy for a brand(s) working across sales, marketing, and communications
• Extract insights from large and diversified data/results, provide hypotheses, and use insights to answer business questions
• Act as in house brand(s) expert, supporting and informing pre and post sales strategy and proactively sharing insights with broader teams
• Use innovative tools to go beyond comScore and MRI reporting, answering questions in new and bigger ways with surprising insights that are differentiated from competitors
• Thoroughly understand appropriate uses, limitations, and issues inherent in using acquired third-party information sources
• Have a strong POV on validity of data sources and ensure that all insights are consistent and methodologically sound
• Collaborate with primary research, ad effectiveness, and audience development and analytics teams to build compelling, multi-source, research stories that educate our sellers, marketers and clients
• Ensure that relevant insights are shared with editorial teams to extract maximal impact from varied data sources
Desired Skills & Qualifications:
• Bachelor of Arts or Science in a quantitative field of study including business, statistics, math, economics or a related discipline. MBA degree desired.
• 4-7 years of experience in sales research
• Strong communication, organizational and presentation skills
• Ability to work in a fast paced environment
• Depth of knowledge on a wide variety of statistical analysis including cluster analyses
• Strong understanding of the print, digital, social, and mobile media and advertising landscapes
• Experience working with 3rd party research tools including comScore, Nielsen, Kantar, eMarketer, MRI, and Social Analytics tools
About Condé Nast:
Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.