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Marketing Executive
Springer
London, , United Kingdom
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Marketing Executive - Nature Partner Journals
Springer Nature is one of the world’s leading global research, educational and professional publishers. It is home to an array of respected and trusted brands and imprints, with more than 170 years of combined history behind them, providing quality content through a range of innovative products and services. Every day, around the globe, our imprints, books, journals and resources reach millions of people, helping researchers and scientists to discover, students to learn and professionals to achieve their goals and ambitions. The company has almost 13,000 staff in over 50 countries.
We are now looking for a Marketing Executive to join our Open Access Marketing team to plan and implement tactical marketing activities for the Nature Partner Journals. You’ll help attract authors to publish their research in the series of journals through targeted digital marketing campaigns and specific audience messaging. This role involves communication with a number of internal Editors and externally based Editors-in-Chief and society and partner organizations.
Our ideal candidate will come with strong planning and organizational skills and a confident writing ability. Given the nature of the work you’ll demonstrate flexibility to work on a number of journals to deliver marketing campaigns to time and budget.
The role is office based but may involve travel to conference exhibitions.
Responsibilities:
• Planning, developing and implementing a wide range of effective marketing communications campaigns (online & offline) in conjunction with the Nature Partner Journals Marketing Manager to:
◦ drive online usage and readership through the promotion of content online
◦ support brand marketing activities
◦ to encourage end user registration for electronic products and services
◦ to generate submissions and achieve greater revenue income
• To analyse and provide feedback on campaign performance against key performance indicators
• Liaising with internal stakeholders to prioritise campaigns and identify key cross-promotional activities
• Devising appropriate workflows in order to manage stakeholder expectation
• Writing effective and grammatically correct copy for all marketing collateral, including brochures, letters, emails and websites, as well as written plans and reports (to a high standard)
• Understanding the product and customer profile and write thorough specs for each
• To demonstrate the importance of monitoring on-going campaign spend against budget, with regular forecasting
• To keep accurate records and highlighting where variances occur
• Accurately record and report on marketing spend against forecasted budget
Experience, skills and qualifcations
Essential:
• An eye for detail; able to proof read all marketing copy for emails, leaflets, webpages etc.
• Exceptional communication skills
• Ability to analyse results and report on the effectiveness of campaigns to a number of stakeholders
• Knowledge of Social Media Marketing tools
Desirable:
• Knowledge or Experience of the Publishing Industry
• An Undergraduate Degree in a Scientific specialism
To apply please upload a copy of your CV and covering letter, stating your salary expectations.