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Senior Analyst: Data Strategy
A+E Networks
New York, NY, United States
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Job Description
A+E Networks is seeking a Senior Analyst to engage in CRM/audience data analytics, data management, and data QA to support addressable media data strategy for A+E brands (A&E, HISTORY, LIFETIME, LMN, FYI) on digital platforms (desktop, mobile, connected devices), as well as linear television.
• Perform analytic due diligence and QA across the CRM Data Ecosystem including DMP (Data Management Platform) and potential Big Data Environment--understanding data sources in order to ensuring proper data capture and data governance
• Assess and prescribe common Business Rules for data definitions/aggregates, etc. for common Enterprise-wide applications and objectives
• Create POV on Second and Third Party Data opportunities and build out a business case for its application(s)
• Support Business Use Cases through Data Requirements/Gap assessment and data flow requirements across Activation Platforms
• Work with ETL engineers to structure and aggregate data to meet business and analytical needs
• Develop Reporting (Tableau) that targets various data diagnostics as well as utilization
Qualification Requirements
• 3-7 years of experience preforming CRM data analytics (both digital and traditional) in various data environments (DMP / Big Data / Traditional Relational)
• Experience in data management and data governance
• Experience interpreting technical documents including logical and physical data models
• Experience performing analysis with relational databases using SQL
• Familiarity with syndicated research for television (Nielsen) is a plus
• Experience with data visualization software (e.g. Tableau, Spotfire) is a plus
• Working knowledge of ad/marketing technology is a plus
• Experience in Statistical Analytics and Modeling is a plus
• Bachelor’s degree in Applied Math, Engineering, Computer Science, Decision Science or heavy data analytics/programming equivalent
• Master’s degree a plus
Company Overview:
A+E Networks®, LLC. is an award-winning, global media content company offering consumers a diverse communications environment ranging from television networks to websites, gaming, watch apps and educational software as well as SVOD products, including first-to-market Apps such as HISTORY Vault and Lifetime Movie Club. A+E Networks is comprised of A&E®, Lifetime®, History®, LMN®, FYI™, VICELAND, H2™, A+E Studios™, History en Espaňol™, Crime + Investigation™, Military History™, Lifetime Real Women®, A&E IndieFilms®, A+E Networks International®, A+E Networks Digital® and A+E Networks Consumer Products™. A+E Networks channels and branded programming reach more than 335 million households in over 200 territories and 39 languages. A+E Networks, LLC. is a joint venture of Disney-ABC Television Group and Hearst Corporation.
A+E Networks is proud to be an Affirmative Action/Equal Opportunity Employer/Disabled/Veterans