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Digital Marketing Manager
Gannett
Mc Lean, VA, United States
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Digital Marketing Manager
The Digital Marketing Manager will be an integral part of driving USA TODAY NETWORK’S digital subscriber growth across a regional territory of local news sites, with responsibility for managing programs to acquire new digital subscribers and meet revenue and volume goals. The ideal candidate will have a proven track record in subscriber acquisition and/or ecommerce, with experience in media planning and buying across multiple digital marketing channels including SEM, email, social and mobile. S/he will possess strengths in relationship management, innovative thinking, planning & organization and execution. S/he must have a strong sense of urgency and an ability to manage multiple projects at once. The Manager will be a dynamic individual with a passion for keeping up with evolving digital trends and technologies.
Responsibilities
·Own end-to-end campaign planning and execution across multiple digital channels including to drive new subscriber acquisition.
·Collaborate with internal sales, editorial, product and technology partners to drive new initiatives and digital campaigns.
·Serve as a primary point of contact to mange external partners, media agencies and technology vendors as we build out our internal capabilities and expertise.
·Continually evaluate evolving trends and technologies and recommend new channels for driving digital subscriber growth.
·Work with internal analytics teams and agencies to provide detailed campaign reports and weekly dashboards. Continually optimize marketing programs based on channel performance.
·Integrate Gannett customer insights and data into our digital marketing efforts in order to ensure we are reaching the right customer via the right channels and message.
·Develop and execute advanced, multi-touch lead generation programs that drive conversions.
·Manage internal and external digital marketing campaigns from initial setup, launch and completion.
Qualifications
·BS/BA required
·5+ years of digital marketing experience including media planning and buying, with a proven track record of successfully managing SEM, display media and email campaigns to drive subscriber or traffic acquisition.
·Well versed in Google AdWords.
·Experience managing social media as a marketing channel.
·Background in subscriber acquisition or e-commerce a plus.
·Experience using market research and data from Google Analytics, Omniture, ComScore and other mobile and/or social media analytics to inform media strategy.
·Highly analytical with ability to measure and report results.
·Proficient in Excel, with ability to quickly learn new software programs.
• Demonstrated success in building strong relationships and managing vendors and agencies.
• Exceptional written and verbal communication skills, with the aptitude to explain detailed information clearly and concisely.
·Strong organizational and planning skills with the capability to manage multiple projects at once.
·Strong sense of urgency and an entrepreneurial spirit with the ability to be nimble and scrappy.