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Brand Manager / Mobile Games
Ubisoft
Bucharest, , Romania
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Job Description
The Brand Manager is part of the Core Team of the project and reporting to the Executive Producer. The BM role is:
• to lead the international marketing strategy of the product
• to influence the product quality, the line management and growth strategies
• to design marketing plans, spendings and communication elements of operational marketing
Responsibilities
• Brand identity champion within his/her project team;
• Game Positioning owner;
• Monitor relation with licensors;
• Make sure the game positioning is brought to life in the game content and in marketing & communication plans;
• Possibly manage an International Product Manager (TBC);
• Support and challenge the game consumer appeal;
• Deliverables planning and implementation;
• Be the consumer voice representative.
Qualifications
Requirements:
• 5+ years consumer product marketing experience
• Marketing experience in mobile games marketing and retention programs required
• Bachelor’s degree in marketing or related field required, MBA preferred
Demonstrated marketing & strategic analysis skills
with an ability to map an understanding of business drivers
Drive for Results: Demonstrated ability to take ownership and responsibility for projects. Anticipates problems, marshals resources, and does what it takes to get the job done.
Leadership: Can establish a clear vision, then rally partners and cross-functional teams to strive to achieve it.
Marketing Expertise: Has a good understanding of the full marketing mix. Demonstrates an ability to learn new markets quickly, and can adjust to changes in market dynamics and competitive landscapes.
Innovation/Creativity: Not afraid to try new things and challenge constraints. Can come up with creative ideas and/or elicit creative ideas from others.
Be Fun: Looking for collaborators that can make great things happen while adding to Ubisoft’s fun and vibrant culture.
Additional Information
Benefits that you can enjoy:
• The opportunity to work with both New IP and licensed brands;
• A high degree of ownership in a workplace committed to creativity and innovation;
• A high impact on all studio's projects;
• Relocation assistance;
• A share of our common success: bonus system and fidelity rewards;
• Access to private healthcare system;
• Various utilities in the Ubisoft building, such as a fully featured Gym, large Cafeteria, recreation rooms, bike rental service, etc.
• Various training and knowledge sharing programs.