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Sr. Manager Marketing Analytics
Spectrum
Stamford, CT, United States
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JOB SUMMARY
The Senior Manager, Mover Marketing will be a key member of the Mover Marketing team, responsible for the development and execution of integrated programs with a strong concentration on data and analytics. The successful candidate will continuously monitor results, providing the necessary insights that will determine the go-forward Mover Marketing strategy.
MAJOR DUTIES AND RESPONSIBILITIES
• Leverage business results to provide strategic direction that will influence Mover Marketing plans, recommending enhancements and testing as needed
• Work with VP, Mover Marketing and Director, Mover Marketing to establish reliable tracking systems and mover KPIs based on analysis and available data
• Develop and manage projects that drive deeper understanding of existing, as well as potential, customer move behavior and opportunity
• Responsible for the flawless execution of campaigns from inception through post analysis, collaborating with internal and external partners such as Digital, Direct Marketing, Social Media and CTAM
• Manage and report on expense budget
REQUIRED QUALIFICATIONS
Skills/Abilities and Knowledge
• Demonstrated ability to take raw data and turn it into actionable insights that evolve into impactful business plans
• Capacity to identify data requirements that establish and meet goals along with the ability to create solutions where gaps may exist
• Familiarity with data modeling and mining along with a deep understanding of statistics
• Outstanding written and oral communication skills with experience preparing formal presentations to senior management
• Knowledge of cable marketing
• Strong attention to detail balanced with the ability to think strategically
• Data driven decision making and problem solving skills while working under pressure
Education
• Bachelor’s Degree in Business or related discipline (e.g. – Marketing Data Science/ Analytics) and/or an equivalent experience
Related Work Experience
• 8+ years’ experience in statistical analysis, segmentation, data modeling
• 7+ years marketing experience
• 3+ years project management experience 2+ years management experience
PREFERRED QUALIFICATIONS
• Knowledge of cable, high speed Internet and phone products and services preferred, with specific experience with the mover market