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Junior Marketing Analyst
Atlantic Media
Washington, DC, United States
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The Marketing Analyst will work with a fast-paced team with a scrappy attitude and a love for data-driven and creative marketing. You will create and measure digitally-savvy and targeted strategies to grow the readership of our publications.
Responsibilities:
• Grow our brands by analyzing and executing targeted marketing campaigns for our publications
• Create, execute and track digital marketing plans to grow our audiences
• Adopt industry trends to continuously refresh digital marketing best practices to optimize tactics, including A/B testing, messaging tactics, segmenting, etc.
• Always be optimizing - measure and analyze the impact of campaigns to continuously be learning
• Enhance segmentation strategy to drive stronger engagement across our database
• Leverage social media to enhance visibility and audience engagement
Characteristics of the ideal candidate:
• Strong analytical skills and attention to detail
• Be data-driven and a creative problem-solver
• Entrepreneurial spirit, track record of initiative, and ownership of work
• Email marketing experience is a plus
• Interest in national affairs, politics, business and government
• Bachelor’s degree required with 1-3 years experience in marketing or relevant data-driven field
Benefits:
Employees at The Atlantic are entitled to benefits including: 401(k) savings plan with employer match, health care with domestic partner coverage, flexible vacation and sick leave policy, commuter benefits, and rooftop happy hours with one of the best views in DC.
Atlantic Media Values:
Force of Ideas: At the center of Atlantic Media work are the ideas within our writing. We believe that ideas – to the good and not – have consequence. Our highest work is bringing rigor, insight, intellectual integrity, to that ultimate purpose of separating the bad from the good, and giving voice to the latter.
Spirit of Generosity: Atlantic Media seeks in its ranks those with natural disposition toward service and selfless conduct. Atlantic Media writing should be cut from the same cloth – critical on the merits, but informed by charity and forbearance in measuring motive and personal character.
Atlantic Media is an EOE of Minorities/Women/Vets/Disability.