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Marketing Specialist, Japan
Autodesk
Tokyo, , Japan
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Marketing Specialist, MFG Japan
Description
Works on the planning and implementation of projects that support the marketing function. Responsible for the implementation of product advertising, communications and promotions designed to publicize company product initiatives. Coordinates with various vendors that offer advertising services, promotional programs, and other events.
Works with marketing groups to determine required program support.
Principal Duties and Responsibilities
Market Research:
• Execute marketing and product launch activities. Work closely with sales organization to support sales activities. Use local area knowledge to implement customized marketing efforts in order to increase demand and drive revenue generation. Create market awareness of Company and its solutions in various target markets. Provide expertise in one or more specialized areas of marketing depending on local need and organizational resources (e.g., MarCom, direct marketing, event planning, and/or web).
• Measure and report on effectiveness of marketing activities, events and campaigns, with the purpose of improving resource allocation, efficiency, and revenue generation.
• Manage budgets and vendor relationships to provide campaign support.
• Create Marketing campaigns (mailings, Telemarketing, etc.) depending on expertise. Work with appropriate vendors to support campaigns. Align campaign within guidelines defined by marketing management.
• Create customer demand through various campaign initiatives (e.g., direct marketing, web based).
• Work with sales and various corporate/field marketing departments to determine appropriate customized programs and strategies for various
market segments.
• Ensure that marketing activities tie in with overall corporate and area marketing strategy.