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Marketing Manager
Autodesk
San Francisco, CA, United States
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Description
AutoCAD Product Marketing Manager
Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software. Autodesk gives you the power to make anything. Autodesk is continually ranked a top place to work by Fortune, Forbes, Glassdoor, and others. Learn about the Top 7 Reasons You Should Work at Autodesk.
The AutoCAD and Media and Entertainment Team is seeking is a Product Marketing Manager to support the AutoCAD Portfolio. As the AutoCAD Product Marketing Manager, you will execute programs related to product launches and releases, develop positioning and messaging and build sales assets based on buying insights, customer personas and competitive analysis.
You will not only help create product value positioning, but also evangelize this value to sales, market influencers and internal teams.
The ideal candidate will be a driven, independent, extremely resourceful and a versatile product marketer looking to jump into a fast-paced organization where you can immediately contribute to our business. Your style is team-oriented yet you have no problem working independently.
Responsibilities:
• Drive execution of dynamic sales assets in alignment with marketing and sales strategies to engage, acquire, and retain AutoCAD subscribers.
• Create differentiated product positioning, messaging, and core product content for use across multiple channels that help accelerate purchase decisions and drive adoption.
• Demonstrate customer knowledge and be the voice of the customer to functional teams.
• Collaborate with Sales, Web Marketing and Field Marketing to drive adoption of global sales assets.
• Monitor and report on competitor’s marketing efforts.
• Maintain relationships with key industry influencers including analysts, press contacts, key social influencers and partners.
• Oversee product launches including customer facing messaging, internal sales and partner training and education, and associated go-to-market programs.
Skills and Qualifications:
• 5+ years product marketing experience in the high-tech industry (software industry experience preferred)
• BA/BS degree in marketing or communications
• Working knowledge of AutoCAD software considered a plus.
• An understanding for either/all design, engineering, product lifecycle management, production, manufacturing, and architecture.
• Strong interpersonal skills, with ability to influence and collaborate in a cross-functional setting, and effectively interact at all levels on a globally distributed team
• Flexible and adaptable, willing to take on a variety of projects and adjust plans based on changes to business requirements
• Self-starter who naturally thrives in fast-moving, deadline-driven environments with strong sense of accountability
• Excellent project management skills with demonstrated ability to manage multiple projects simultaneously and prioritize tasks to get the job done
• Working knowledge of project management, asset management, and image editing software