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Associate Community Manager
Pearson
Orlando, FL, United States
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MVU - Associate Community Manager
Description
Summary
The Community Manager is responsible for defining the market opportunities, marketing, & analysis/optimization of the
organization's services and/or products which may include consumer & market insights, digital marketing, advertising,
and analytics. He or she may be allocated to focus on a particular component of the marketing life cycle and or channel.
General Responsibilities
• Responsibilities are applicable based on the position focus/channel
• Helps to identify, analyze/execute new and potential product/services, markets, and advertising opportunities.
• Collects and analyzes data on established and prospective customers, competitors, and marketing
• channels/sources.
• Prepares reports that interpret consumer behavior, market opportunities/conditions, marketing results, trends,
• and investment levels.
• Investigates & evaluates marketing methods, consumer insights, advertising channels, and their results in an
• effort to continually improve results.
• Prepares & presents materials/findings both internally and externally for the marketing focus/channel he or she
• supports.
• Provides insights which facilitate the development of plans for partner promotion
• Executes against partner marketing plans to deliver results that exceed defined objectives
• Provides World Class Marketing Client Service Management by creating synergies with our internal teams &
• Academic Partners which empower us to exceed our objectives.
• Creates buy-in from multiple constituents in a collaborative crossfunctional environment
Qualifications
General Qualifications
● 4-year degree from an accredited institution in Marketing or equivalent discipline OR appropriate combination of education and experience
● Typically minimum of 3 years of experience in Social Media marketing, copywriting, brand/product management and/or ad agency work experience.
● Experience conducting social media audits, gathering data around existing social presence and reach, current brand visibility, as well as potential audience size and interaction levels.
● Ability to manage social, online, and forum presence while ensuring a consistent brand voice and implementing engagement strategies.
● Demonstrated proficiency in social media, both earned and paid components, including but not limited to Facebook, Instagram, Twitter, LinkedIn, Snapchat, Pinterest, Google Plus, YouTube, Blogs & Micro blogs (WordPress, BlogSpot, poster us, Tumblr), Forums & Wikis, Location Based (Foursquare, Facebook places, Yelp), Q&A sites (Yahoo Answers, Quora), Bookmarking sites (Digg, Reddit, Stumbleupon), both personally and professionally
● Experience with media management platforms such as HootSuite, Spredfast, Expion, Sprinklr, Social Sprout, etc.
● Experience with developing, managing, analyzing, reporting, forecasting, and optimizing a portfolio of large scale multifaceted social media campaigns
● Experience in digital marketing for lead generation, channels, sources, best practices and KPI’s
● Experience in the higher education industry a plus
Supervisory Responsibilities
None