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Senior Director, Database Marketing & Campaign Management
Spectrum
Stamford, CT, United States
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JOB SUMMARY
The Senior Director, Database Marketing & Campaign Managementhas two primary dimensions with equal significance:
(1) Responsible for strategy, development, design and management of tactical day-to-day technical marketing initiatives required for the realization of the current Direct Mail/Inbound Sales and Outbound Telemarketing campaigns and sales plans, and
(2) Strategic leadership to define both the vision as well as realization plans for the establishment of a “world class database marketing platform” that will enable Charter to realize its long term growth plans for all sales channels for years to come . Both dimensions of this position require management of multiple direct-report teams, matrix management of personnel in both Marketing and IT, partnering as a key participant cross functionally with the CMO, and assessing/engaging best-in-class vendors where needed. This position reports to the VP, Sales Channel Management & Database Marketing with frequent and direct interaction with various VPs as well as Executive Leadership across the enterprise.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience
• Senior management responsibility for the execution of customer segmentation and contact strategy activities essential for Direct Mail/Inbound Sales and Outbound Telemarketing channel and campaigns and the attainment of associated sales plans.
• Ensure attainment of the list quality, quantity and timeliness assumptions inherent in the sales plans on a daily basis, through the utilization of sophisticated targeting/list generation methodologies within an adaptive learning environment designed to ensure continuous process improvements.
• Senior management responsibility in defining the vision for the long term database marketing platform. Work with senior executives, peers, and selected best-in-class vendors to define a comprehensive yet attainable vision that provides incremental and continuous impacts to increasingly aggressive sales plans for years to come.
• Responsible for the development, implementation and enhancements of the database marketing platform by partnering with internal teams and selected best-in-class vendors. Provide extensive company-wide leadership behind the ongoing enhancement of such platforms as well as how they can positively impact both current and future sales plans.
• Act as the advocate for the increased utilization of database marketing principals and platforms (i.e. adoption of a data-driven marketing culture), across all sales channels and cross-functionally with the CMO.
• Keep abreast of key industry and product trends, including both within database marketing and within the discipline of direct marketing in general.
• Utilize all available and necessary database marketing tools and direct marketing disciplines, techniques and software solutions to create an enterprise-wide approach toward data-driven decision making.
• Manage a complex matrixed organization as well as participate act as an impactful and value –add team member on various leadership teams.
• Manage the selection & daily supervision of multiple vendors in support of tactical day-to-day operations as well as in the realization of the longer term database marketing vision. This function includes all senior level vendor relationships, budget forecasting in constant communication with Charter Finance, and supervision of multiple direct-report teams that interface with said vendors.
• Continuously look to acquire key talent through the hiring of high-performing and dedicated database marketing experts who can provide Charter with world-class experience, knowledge, execution and overall marketing leadership within the industry. Continue to also manage the existing team’s performance, development and growth.
• Other duties as assigned.
REQUIRED QUALIFICATIONS
Office environment
Minimal travel as needed