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Field Marketing Specialist - VIC
Red Bull Media
Melbourne, , Australia
Job Details - this job has expired, please see similar jobs below
Strategic Direction & Marketing Innovation
Support the FMM on the implementation of effective marketing strategies designed to win the hearts of Victorian consumers.
Support the FMM in the execution of global and national priorities in state, using local knowledge to localize these initiatives and ensure their relevance for Victorian consumers.
Identify local heroes in relevant Red Bull scenes and work together with FMM to bring them into the world of Red Bull, with a particular focus on females and 'Gen Z'.
Understand the local consumer landscape and develop innovative ideas for how to connect with these consumers when they most need energy, driving consumption of Red Bull products.
#Wings Team Program Excellence
Work closely with FMM and National Wings Team Manager to execute a locally relevant Wings Team strategy that will enable more Victorians to consume Red Bull products.
Ensure Sales Support is a core part of the Wings Team Program, working cross-functionally with sales counterparts to build and deliver effective strategies to grow sales in the state.
Enable Wings to perform highly across all business priorities (Sampling, Event Support and Sales Support) by delivering best practice training modules with excellence.
Use program tools and reporting features to track performance, using insights to drive a smarter and more effective programs
Implement best practice recruitment and on-boarding strategies to maintain a full headcount of perfectly trained, highly skilled Wings Team Members
Credible Culture Marketing Execution
Support FMM and National Culture Team to implement locally relevant culture marketing plans for Victoria with a focus on music, dance and arts.
Strengthen existing Red Bull Culture properties in state and make Red Bull a key player in all relevant local playgrounds in accordance to the national focus areas.
Foster a strong local network of influencers, artists & media to credibly drive brand image and "can in hand" moments, both online and offline.
Maximize opportunities to reach consumers via relevant media media by maintaining a strong local media network in state.
Build & Enable a Strong Organization
Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.
Support the national operations team to manage product stock with discipline.
Maintenance and management of program tools, Point of Sale Materials, cars and other branded items in a premium manner.
Work cross-functionally with HR & Legal to manage administrative tasks related to team employment.
You've got fantastic local knowledge of what makes Victorian's tick.
You're immersed in Melbourne's music scene with plenty of great connections.
You've got a healthy interest in different Culture playgrounds, such as dance, fashion and arts.
You're a creative and innovative thinker who's open to new ideas and experiences.
You've got phenomenal organizational abilities and you're great at prioritizing.
You may have experience in sales and in managing teams.