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Promotion Director
Cumulus Media
Nashville, TN, United States
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Cumulus-Nashville is seeking an experienced Promotion Director with extensive radio or television marketing experience and a keen familiarity with promotions and multimedia marketing concepts. The Promotions Manager will be responsible for the promotional day to day workings of 92Q (WQQK), 104.5 The Zone (WGFX) and 99.7 SuperTalk (WWTN.) A strong promotion background with a passion for creativity is needed along with solid execution and communication skills.
Responsibilities of this position may include the following:
General Responsibilities
• Execute the specific assigned stations’ annual promotion plan by assisting management and sales in developing and executing concepts which generate cume, time spent exposed, and revenue for the stations.
• Supervise the operational aspects of the Promotions Department including event management, contesting, execution of sales promotions, and annual station events.
• Interact with listeners who contact the stations or are contest winners.
• Aid in making sure the Promotions Department operates within overall annual budget.
• Work with Dir. Of Business Development on ideation and execution of all idea-based campaigns and promgrams
• Assist Market Manager with other duties as assigned.
Promotions Team
• Ongoing recruitment of part-time promotions street team staff.
• Create and execute a training program for all part-time promotions team members.
• Manage and execute scheduling, supervising, leading, and motivating the part-time promotions team.
• Manage prep and recaps for all remotes and events.
• Direct promotions techs with setup and teardown of station events, remotes and/or appearances
Contesting and Promotions
• Coordinate all contests and promotions whether they be on-air, online, mobile app or on-site.
• Coordinate purchase and inventory of promotional giveaway items and promotional supplies.
• Attend weekly promotions meeting and follow up on necessary action plan for upcoming promotional events and contesting.
• Create contest rules, waivers, and release forms for major contests.
• Supervise and coordinate prize inventory and the awarding of prizes to winners.
• Coordinate winner 1099 tax forms and compliance with the business department.
• Oversee the maintenance and upkeep of promotions building, equipment, and vehicles.
Requirements of this position include:
• A Bachelor’s Degree in communications, marketing or related field or an equivalent combination of education and relevant experience.
• A minimum of three years’ experience working in promotion field.
• Ability to create, communicate and implement strategies and vision.
• Proven success leading and developing a team.
• Proven track record of running successful and profitable events and promotions.
• Ability to grow the business and find new revenue opportunities, as well as create productive, long-term promotional and event relationships.
• Excellent communication skills.
About Our Company:
At Cumulus Media Nashville our radio assets include 104.5 The Zone, 99.7 SuperTalk (WWTN), NASH FM 103.3 (WKDF), 95.5 NASH ICON (WSM-FM), 92Q and Titans Radio Network. Our digital assets include CSuite-full service digital advertising solutions and NASH COUNTRY DAILY, a daily e-zine. We work relentlessly to deliver compelling content, engaged audiences and successful results for our clients. We believe that our people are at the center of our mission to enhance our communities and provide a dynamic and fulfilling work environment.
Cumulus Media is one of the largest radio broadcasting companies in the U.S. with over 447 owned and operated stations in 90 markets, more than 8,000 broadcast radio stations affiliated with its Westwood One network and numerous digital channels. We are known for developing highly successful locally programmed stations and providing multi-platform marketing solutions with audio, digital and experiential assets. Cumulus Media Communications is an equal opportunity employer.
Cumulus Nashville is an equal opportunity employer.