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Director of Subscription Marketing
Dow Jones
New York, NY, United States
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Job Description:
Create the strategy that results in aggressive Barron’s subscriber growth.
Clarify the acquisition funnel strategy and the role each product plays
within it from our portfolio of brands within Dow Jones Media Group.
Create quarterly sales plans and maintain a daily dashboard.
Work closely with the net growth team on execution of plans.
Report on activity against targets and budget.
Influence product and tech roadmaps to deliver needed improvements and
enhancements.
Plan and measure investment to within agreed budget guidelines and
ensure continuous improvement in ROI through tactical or strategic
changes.
Build effective relationships across all relevant business units.
Improve performance of the function / department through the analysis of
existing business processes, identifying innovative alternatives and
recommendations for more effective or efficient ‘ways of working’.
Company
Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world across multiple formats, including print, digital, mobile and live events. Dow Jones has produced unrivaled quality content for more than 125 years and today has one of the world’s largest news gathering operations globally. It produces leading publications and products including the flagship Wall Street Journal, America’s largest newspaper by paid circulation; Factiva, Barron’s, MarketWatch, Financial News, DJX, Dow Jones Risk & Compliance, Dow Jones Newswires, and Dow Jones VentureSource.Dow Jones is a division of News Corp (NASDAQ: NWS, NWSA; ASX: NWS, NWSLV).
Equal Opportunity Employer:
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets
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