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Auto Advertising Account Executive
iHeartMedia
San Francisco, CA, United States
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Job Summary:
iHeartMedia San Francisco, the leading radio, digital, and event company, is looking for a talented, creative, and dedicated Automotive Advertising Account Executive to join our local team. Knowledge of (and appreciation for) the Automotive industry, particularly at the dealership level, and/or Media sales experience is a plus. Grow market share and revenue while helping dealers grow their market share and revenue.
Strategies include:
• Compiling and Analyzing monthly industry reports, looking for dealer growth opportunities or challenges
• Creating relevant marketing campaigns and concepts
• Manage Territory by keeping apprised and informed of any changes in the market and / or at the dealerships
• Provide local dealers with market data and insights
• Utilize our creative services teams to generate strong radio and digital campaigns, both scheduled and speculative
• This is predominantly an outside sales role – expect to be calling (and cold calling) on local dealerships about 70% of the time
Responsibilities:
• Identifies and solicits new business through prospecting and cold calling; builds and maintains a full pipeline of sales prospects.
• Services and grows relationships in existing client base.
• Identifies client/agency needs and develops persuasive proposals to meet needs and opportunities.
• Delivers creative and effective sales presentations.
• Ties in client-based solutions using on market, platform, and station data
• Maintains client communication and ensures client satisfaction
• Monitors competition to continually find new account leads.
• Negotiates rates based on iHeartMedia’s budgets.
• Works collaboratively with internal partners to drive revenue.
• Follows all station procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis.
• Creates effective marketing campaigns in cooperation with iHeartMedia resources.
• Generates revenue and meets/exceeds established sales targets.
Qualifications:
• Proficient in Microsoft Office suite and social networking platforms
• Adept at prospecting and using effective consultative selling principles and practices
• Strong client service relationship-building skills
• Ability to plan and organize, set priorities and multi task in a fast-paced environment
• Negotiation and closing proficiency
• Persuasive communication skills: verbal, written and presentation
• Independent; self-motivated; competitive; assertive
• Strong problem-solving and analytical skills
• Understanding of market dynamics including demographics
• Stress tolerance especially with tight deadlines and financial pressures
• Flexibility and creativity
• Professional appearance
• Strong interpersonal skills
Work Experience:
• 2 + Years’ experience within in the Automotive industry
• 2+ Years’ experience in outside sales
• Experience in Media/Advertising Sales with proven success is preferable
• Salesforce experience is a plus
Education:
• 4-year college degree, preferably in a related field
Certifications:
• None required