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Business Systems Analyst - Marketing
Yelp
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Summary
Yelp is looking for a Business Systems Analyst to join our Sales and Marketing Infrastructure team. In this role, you will be responsible for designing, managing, and improving Yelp's marketing automation system (MAS). As a BSA at Yelp, you'll work with incredible teams of engineers, product managers and business partners. Join a fun team where you will continue to develop your skills while helping ensure that Yelp has an effective and scalable platform for our business-critical departments.
What You Will Do:
• Own the policies surrounding proper campaign building and set up in the MAS to ensure all necessary data points are captured and campaign launch activities operate seamlessly
• Assist marketing teams with campaign building and manage testing activities for campaigns per business requirements
• Architect and steer implementation of MAS solutions that allow for scalable, repeatable and comparable methods of measurement and performance tracking related to campaign activities
• Work cross-functionally to deliver on marketing automation improvements
• Work with requestors/users in defining technical specifications
• Collaborate with our software engineers to deliver scalable and effective features for Marketing
• Administer 3rd party tools that leverage marketing automation platform
• Strive for design perfection but love to release and iterate
• Own functional tasks and deliverables, including: process definition and reengineering, high and detailed-level requirements gathering, vendor selection, fit/gap analysis, functional design, testing, training, reporting, support, and continuous improvement of business applications
• Work closely with 3rd party vendors to maintain highly functioning MAS and ensure continuity of campaigns
We Are Looking For:
• Bachelor's degree (technical degree preferred)
• 2+ Years of marketing automation experience, preferably Marketo or Salesforce Marketing Cloud
• Experience in SQL, HTML
• Experience with system integrations and understand how to troubleshoot data discrepancies
• Excellent problem solving skills and ability to present analytics findings to marketing team
• Strong understanding of marketing operations and campaign management
• Administrative experience with Salesforce CRM platform is a plus
• Ability to work well in a rapidly changing environment
• Experience designing and developing in an agile and collaborative environment
• Detail-oriented, organized, self-motivated, hard working, and a great team player with excellent interpersonal skills
• Customer focus with a sense of humor
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.