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Marketing Technology Manager
Airbnb
San Francisco, CA, United States
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Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 34,000 cities and over 190 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.
The Marketing Technology Manager at Airbnb is 50% marketer, 25% engineer and 25% data scientist. As a part of Paid Growth team, you’ll drive Airbnb growth globally and help us build the most innovative, efficient and technologically advanced marketing team in the world.
What you’ll do:
• Build and support our performance marketing stack: tracking, measurement, attribution, optimization and automation across both web and apps.
• Define and execute on our marketing technology roadmap (paid search, paid social, remarketing)
• Research and evaluate growth opportunities, onboard new vendors, test new marketing channels and tools
• Work cross-functionally between marketing, engineering, product, data science, finance, legal and security teams
• Work with external vendors to maintain and develop our technology integrations, facilitate beta-testing of new products and features
What we’re looking for:
• 5+ years of relevant work experience
• Excellent understanding of online marketing and strong interest in how it works “under the hood”
• Experience with paid search and/or paid social channels and tools: AdWords, Facebook, etc. is required. “Backend” experience (scripts, APIs) is a strong plus
• Understanding of web and app technology: cookies, SDKs, tracking, tagging
• Experience with mobile apps (user acquisition, re-engagement) is a plus
• Strong analytical skills and ability to answer questions with SQL
• Can read other people’s code, writing own code (or strong interest to learn it) is a plus
• Good understanding of experimentation and A/B testing
• Excellent communication, organizational and project management skills. Ability to work between teams, functions and geographies, with high autonomy and little guidance