This job has expired, please see additional jobs below
Director of Marketing- Film & TV Group
Sony Music Entertainment
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
The Orchard, celebrating 20 years in business, is a pioneering independent film, TV and music distribution company that operates in over 25 global markets. The company, founded as a music distributor in 1997, is a groundbreaking leader in the film and TV distribution space, known for its innovative technology that provides filmmakers with up to the minute trending data and analytics on their projects.
In a very short amount of time, The Orchard has grown its film business significantly, developing and growing their relationships with key filmmaking and producing talent as well as building a bi-coastal team focused on releasing compelling, award-winning films to audiences across the world.
Upcoming releases include the Sundance favorites The Hero, Trophy and Jury prize winning Dina as well as Super Dark Times, Joachim Trier’s Thelma, the Halle Berry/Daniel Craig starrer Kings and the Cannes Grand Prix winner 100 BPM.
The Company’s film division has enjoyed such recent successes as the Academy Award-nominated documentaries Cartel Land and Life, Animated; Taika Waititi’s Hunt for the Wilderpeople, Academy Award-winner Morgan Neville’s The Music of Strangers, Alex Lehmann’s Blue Jay, Antonio Campos’ Christine and Pablo Larrain’s critically acclaimed, Golden Globe-nominated Neruda.
Responsibilities:
Reporting to the VP of Theatrical Marketing is a proactive, driven and detail-oriented individual with significant experience in theatrical and digital marketing campaigns and a strong awareness of the independent film marketing landscape. The individual is responsible for driving strategic marketing and promotional efforts for The Orchard’s annual theatrical slate. The position is an important part of a tight-knit team of marketing and publicity professionals.
Major Responsibilites:
• Develop and drive the overall marketing campaign strategies and positioning for The Orchard’s theatrical titles in conjunction with the Marketing and Publicity teams.
• Lead the digital and social marketing campaigns for each theatrical title from concept to execution. Hire and manage appropriate vendors in the areas of creative, advertising, digital buys, social engagement and more.
• Develop and implement unconventional and out-of-the-box marketing tactics for each theatrical title, targeting the uniquely engaged audiences for each film.
• Drive theatrical promotional opportunities, including contests and sweepstakes, national screening programs, and event sponsorships.
• Direct all national and local grassroots outreach initiatives.
• Coordinate all in theater marketing efforts, including exhibitor-related promotions.
Qualifications:
• Minimum 5 years of experience in the theatrical marketing space, ideally with a particular focus on digital marketing and the independent film distribution landscape.
• Highly creative, extremely entrepreneurial, driven and focused – with experience in identifying target audiences and devising marketing campaigns that engage, inform and motivate.
• Up-to-date with the latest trends and best practices in digital marketing, including experience working with outside vendors, grass roots/outreach organizations, advertising agencies and more.
• Excellent verbal and written communication skills, with the ability to communicate externally with partners and filmmakers.
• Strong organizational skills, with the ability to multi-task, prioritize to tight deadlines and stay focused under pressure.
• Passionate about independent film.
• Bachelor’s Degree required.
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, genetic information or any other status protected by applicable federal, state, or local law.