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Business Analyst Marketing
Spectrum
Mililani, HI, United States
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Full-Time. Located in Mililani Technology Park.
JOB SUMMARY
This position is responsible for the successful development and execution of data driven marketing campaigns to acquire new customers and to cross-sell incremental services to existing customers. This position will create and run queries from the AS400 billing system, provide data management, and support for direct mail, outbound telemarketing, online and other direct response marketing efforts.
MAJOR DUTIES AND RESPONSIBILITIES
Actively and consistently support all efforts to simplify and enhance the customer experience.
Ensure integrity of data in direct-to-consumer data warehouse.
Ensure all data capture needs are met, including file hygiene & offer history.
Develop & execute plans to gain access to new sources of data for analysis.
Act as liaison to IT on all direct-to-consumer data warehouse projects & database support issues.
Design all complex campaign lists, work with channel marketers and respond to list selection requests for Direct Mail, Email Marketing and Outbound Telemarketing.
Gather, refine and validate complex business requirements, interdependencies, potential risks and issues to automate processes and functions.
Manage the development of standard & ad hoc reports related to the data warehouse & data append processes.
Prepares various weekly and monthly reports to evaluate campaign performance.
Assists with tracking the Marketing budget and expenses.
Assists with facilitating project governance and corporate priorities.
Regular attendance is required.
REQUIRED QUALIFICATIONS
Ability to read, write, speak and understand English.
5 to 7 years of relevant technical or business work experience.
Typing 40 words per minute, use of telephone system, computer, printer, and telephone.
Must have excellent written, verbal, and interpersonal communication skills.
Proficient in PC application such as MS Word, Excel and Access.
Basic analytical knowledge of business mathematics and accounting procedures.
Should be highly motivated, enjoy challenges, and willing to expand skills to meet growing technical and sales needs.
Able to work efficiently under tight deadlines and develop new procedures to meet the demands of the Cable industry.
Able to handle various tasks simultaneously, organize priorities, make decisions and work efficiently and effectively under deadlines.
Must have excellent organizational skills utilizing working knowledge of the department and overall files and resources.
Must be able to create and pull queries from AS400 computer billing system.
Education, Certification & Licenses
BS/BA in IT, Marketing or related field or equivalent work experience.
WORKING CONDITIONS
Office Environment.
Hours: Monday - Friday, 8:00am - 5:00pm. Additional coverage as needed.
EOE Race/Sex/Vet/Disability
Charter is an equal opportunity employer that complies with the laws and regulations set forth in the following EEO Is the Law poster: http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Charter is committed to diversity, and values the ways in which we are different.