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Manager, Social Media
Participant Media
Los Angeles, CA, United States
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SoulPancake is looking for a Social Media Manager to join a team of innovative storytellers and help make stuff that matters. SoulPancake’s social media content is an extension of the brand, and we’re looking for a creative, strategic social media manager who enjoys hitting benchmarks and achieving growth. The ideal candidate will be able to create content and also analyze data insights to help grow our audience. Applicants should be well versed in social content creation, strategy, and tactics, have a deep understanding of data, be up-to-date on new trends and technologies, and have a creative editorial eye with a focus on increased engagement and conversion. Experience creating content across Snapchat, Instagram Stories, and Facebook Live is a plus!
Responsibilities
◦ Under the direction of the Head of Marketing, the Social Media Manager will have these responsibilities, including but not limited to the following areas:
Content Creation + Curation:
◦ Write, schedule, and optimize daily content across multiple social platforms.
◦ Develop and execute creative programming for SoulPancake social channels.
◦ Work closely with the production, graphic design, and creative teams to develop and execute social-first initiatives.
◦ Develop and maintain a social content calendar that includes original video content, tent pole activations, brand campaigns, etc.
◦ Mine the web to curate interesting, sharable content for SoulPancake’s social media channels and audiences.
Content Marketing:
◦ Secure exclusive content for social channels from original and branded campaigns, including behind-the-scenes photos, videos, live coverage, etc.
◦ Develop and maintain social marketing strategy for original video content.
◦ Develop content strategies for all agency and branded work.
◦ Ideate and strategize new ways to drive audiences back to video content.
◦ Support marketing team in creating social, originals and branded campaign wrap out reports.
Community Engagement:
◦ Respond to comments and messages in addition to engaging in discussions with the audience, noting recurring themes, troubleshooting and elevating issues as needed.
◦ Find and maintain relationships with content partners, influencers and other platform managers to develop syndication and partnership opportunities.
◦ Help to manage social content partnerships with like-minded brands.
◦ Keep track of active followers and engage them as unofficial brand ambassadors.
Data Analysis:
◦ Monitor and track analytics across each platform.
◦ Investigate, recommend and implement new applications, tools, etc. to improve SoulPancake’s social media reach.
◦ Provide weekly insights and monthly overview reports measuring the effectiveness and impact of social media programs.
◦ Establish and track key performance indicators, competitive analyses, etc. as needed.
◦ Conduct data-driven tests of new content, strategies and campaigns.
◦ Monitor audience growth across social media platforms.
Qualifications
◦ 3-5 years of relevant experience creating social media content (written, photo, graphic and video content) for a brand or publisher.
◦ Sound editorial judgment, writing skills and ability to create a distinct voice.
◦ Tested strategies and ideas for reaching new and established audiences.
◦ Proven experience hitting key social metrics, including audience growth and engagement.
◦ Strong knowledge of social analytics tools, social scheduling and data insights.
◦ Proficient in Adobe Creative Suite – Photoshop, InDesign and Illustrator.
◦ Ability to edit video (Adobe Premiere) is a plus.
◦ Knowledge of, and a passion for, the digital media industry and its key players and influencers.
◦ Self-starter who is able to wear multiple hats and juggle multiple social media platforms simultaneously.
◦ Ability to work independently, quickly and thrive in a fast-paced, deadline-driven environment.
◦ Strong written and verbal communication skills.
◦ Ability to remain calm, positive and collaborative under pressure.