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Head of Sales
News UK
London, , United Kingdom
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Head of Sales, Sun Savers
The Sun Marketing Department
The Sun Marketing department strategic objectives:
• Be distinct and differentiated
• Know our customers better
• Do more with customer relationships
• Fuel passions for our brands among customers and staff
• Grow the volume of repeat, known customers
• Grow average revenue per user
• Maximise the life time value of our customers
• Own the customer experience from beginning to end
Who we are:
We are entrepreneurs in our field, we test, learn and test again
We like big headlines. We love targets. We love hitting targets. We love celebrating hitting targets
We are creative and insight led
We are agile, we change and adapt to our surroundings and the industry
We always deliver what we say we will deliver
What’s my personal contribution?
To build a clear picture of the Sun Savers customer base, forecasts and supporting activity to drive scale and engagement. To understand and predict by cohorts, and impact on print circulation of The Sun newspaper. To build reports, working with our finance teams to create a picture to the base. To measure all marketing activity, with the marketing and AIE teams to understand customer behaviours across all groups, building out segmentation for the product.
What are my Responsibilities & Accountabilities
• To build segmentation of the Sun Savers groups
• To work with the marketing, AIE and finance teams to build a picture of the Sun Savers groups, customer base and cohorts of code entry
• To build reporting and make recommendations of activity driving the most engaged customer base
• To understand the marketing relationship with each group and the activity that is driving the most engaged base
• To model impacts on print circulation with the finance and AIE teams
• To be the representative to all key stakeholders, presenting this information on a regular basis to senior stakeholders, and all regions
• To be the key contact for the Head of Loyalty, to drive the programme strategy forward
Useful knowledge, skills and experience
• Self-driven
• Confident, resilient, determined and enthusiastic
• Ability to work to deadlines
• Demonstrable organisation/communication/interpersonal skills
• Very high attention to detail
• Can work in high pressured situations
• Outgoing and a good team player
Essential Behaviors
• Excellent analytical skills
• Customer-focused
• Able to build rapport and communicate effectively at all levels
• Can work with multiple reporting tools
About Us,
News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart. Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.
News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry.
If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.