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CRM Exec
News UK
London, , United Kingdom
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CRM Exec, The Sun Marketing
What’s my personal contribution?
The CRM Exec role sits within the Sun Marketing Comms team and reports directly to the Operations and Experience Manager. The CRM Exec will run the daily communications for Sun Dream Team, as well as a variety of brand focussed campaigns for Sun Bets and The Sun.
What are my accountabilities?
You will be responsible for delivering all CRM activity and reporting from acquisition through to in-life, with a view to driving increased customer transactions, engagement and incremental revenues:
• Manage the day to day delivery of CRM communications for Dream Team, Sun Bets and The Sun brand
• Deliver a marketing mix, consisting of mainly email, complemented with SMS, push messaging, remarketing, direct mail and outbound calling
• Work directly with the internal Campaigns team to brief all comms and ensure contact strategy for all promotional activity is delivered
• Work with creative team to brief assets and coordinate approvals from stakeholders
• Brief call centre on all CRM plans and activity
• Utilise the Analytics and Insight team in all campaigns to ensure effective targeting as well as review performance
• Deliver regular, detailed campaign reporting on all CRM activity to stakeholders and wider teams
• Use results and data to drive and inform all promotions
• Involvement in ad-hoc campaigns and/or project work
Must haves:
• Proven track record in managing simultaneous email marketing campaigns
• Experience of working in a fast-paced, high volume environment
• Knowledge of and experience within the Betting and Gaming industry is an advantage (preferably 6+ months experience)
• Experience of reporting & analysis
• Good knowledge of and an interest in football
• Extremely good eye for detail
• First rate communication and organisational skills
• A can-do, self-starter attitude
• A passion for The Sun and and our products
About Us,
News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart. Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.
News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry.
If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.
About Us,
News UK is a great company full of talented, dedicated and creative people. We are a company which has journalism at its very heart. Our newspapers and associated websites are some of the most powerful media brands in the English speaking world, reaching 30 million people each week. They are very different products with different values and different strengths, but all are united by a commitment to independent journalism that connects with our customers.
News UK is a company which thrives on pace. Our people stretch themselves on a daily basis, challenging the status quo to produce the best service possible to our readers and customers. We embrace creativity and initiative and we have some of the most talented people in the industry.
If you want to work for one of the world's most exciting, challenging and creative media organisations then News UK is the place to build your career.