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Head of Marketing Science
BBC
London, , United Kingdom
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Job Introduction
This is a long way from your average marketing science role.
Imagine working at Netflix, Spotify, ESPN and CNN all at the same time. That’s the experience of working at the BBC.
Now imagine working in a team planning the investment of £3.5bn a year. That’s part of the challenge that is waiting for you when you become our next Head of Marketing Science.
Role Responsibility
Along with that small task is the challenge of helping us understand our Audience, forecast the future of media in the UK and calculate marketing effectiveness when you own three major TV channels, some of the largest digital assets in the country not to mention all our radio stations.
The Ideal Candidate
But we aren’t just looking for someone who is comfortable conducting both time-series and cross-sectional modelling; discussing the differences between R and Python; you’ll also need to be able to use softer consulting skills when at times the data is thin, the stakeholders are senior and a decision still needs to be made.
On top of this the Head of Marketing Science leads the Marketing Science team, will be responsible for the skills development of the junior staff and is a senior member of the wider Data Analysis and Product team where they’ll help shape the use of data within all areas of the BBC.