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Media Buyer
Horizon Media
New York, NY, United States
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Media Buyer, Paid Social
Job Summary
This position will be responsible for assisting with monitoring, optimizing, and reporting on our paid social media campaigns. Working with supervisors and client strategists, you will assist with campaign management on our active buys.
Main Duties and Responsibilities
• Own client roster reporting on campaign performance and proactively communicate any issues to internal team, Supervisors and client, when necessary
• Own and maintain active communication with client roster; to manage administrative and internal set-up, including reporting requirements, and optimization requirements, for ensuring full impact and efficiency of each campaign
• Set up Client Paid Social Campaigns and Posts, via Self-Serve API platforms and Native Buying tools with oversight and direction from Supervisor
• Assist in measurement planning and pixel generation, UTM parameters, and third party ad tracking needs with Supervisor direction
• Assist in pre, during and post campaign optimization strategy planning and discussions with supervisor
• Alert Supervisor to investment growth opportunities and client campaign concerns
• Optimize / Review all live campaigns, across all live social platforms Min 2X daily
• Generate in depth performance insights and recommendation relative to active client campaigns; and communicate internally with Supervisor and Client teams
• Maintain active sales representative communication across dedicated client roster and all social platforms, both in and out of campaign flights
• Assist in completing and monitoring regular team and client financial tracking
• Provide active voice in internal status updates and team development meetings
• Attend Agency learning sessions and vendor meetings
• Client roster to include a mix of active agency clients, including 4-10 'Low Volume' clients, 1-2 'Mid Volume' Clients
• Direct client contact is limited to supporting client, campaign and data research
• 40% - Administrative Task
• 20% - Planning Task
• 40% - Client Management Task
Supervisory Responsibilities
This position may work closely with team interns in an education and onboarding capacity, though there are no direct supervision responsibilities.
Knowledge and Skills Required
The ideal candidate would have some past exposure to different API platforms, have an affinity for data, and the ability to think on his or her feet.
• Degree in statistics, analytics, social media marketing, digital marketing preferred
• 1 to 2 years of related full time work experience
• Past work experience to include a focus on online advertising environments, specifically paid social buys (Facebook, LinkedIn, Twitter, Snapchat, Pinterest)
• Strong analytical skills and comfortable with data
• Attention to detail and great time management skills
• Extreme proficiency with Excel
Certificates, licenses and registrations
Facebook Blueprint and Twitter Flight School preferred, but not required.
Physical Activity and Work Environment
No requirements for physical activity and work environment.
The statements herein are intended to describe the general nature and level of work being performed by employees, and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.