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Account Executive
Meredith
Portland, OR, United States
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Job Title
Account Executive
The Account Executive advises clients on marketing and advertising strategies, develops new television accounts, negotiates advertising rates, and professionally conveys the benefits of television advertising on a network affiliate.
40% - Pursues prospects to sell on-air, on-line and integrated advertising on KPTV, KPDX and associated websites, sports programming and specially designed packages
30% - Provides sales and service support to existing advertisers assigned at management discretion
10% - Participates in sales team activities and interacts effectively with production and traffic departments to fulfill customer needs; meets deadlines
10% - Achieves assigned revenue generation budgets and completes all required reports in a timely manner. Masters and uses various research tools to position station value as necessary 10% - Makes presentation upon understanding client needs and closes the sale
Additional Requirements:
2 years experience media sales
Digital sales experience preferred
Excellent computer skill and knowledge of MS Excel, Word, PowerPoint.
Good verbal and written communication skills.
Ability to understand prospect’s needs and manage expectations of results.
Ability to represent station in a positive light and stand behind station decisions.
Ability to work well under pressure.
Good presentation skills.
Ability to consistently prospect for new business and monitor competitive media.
Must be organized, self-motivated, and competitive
High school diploma or equivalent