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Creative Service Director
Meredith
Fairway, KS, United States
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Job Title
Creative Service Director
The CSD is in charge of the station and digital operation’s brand message and positioning, and is a champion for all station brands through creative output and policing. The CSD has daily contact with other department leaders and runs weekly marketing and brainstorming/review meetings. Serves as the primary leader in developing and executing the station marketing plan to drive ratings growth. This position is also responsible for overseeing programming promotion, and graphic arts.
Essential Job Functions
25% - Work closely with the News Director and news staff to develop/execute powerful topicals and image spots that reflect the direction of station’s news brand.
25% -Market all station social media initiatives, working closely with the news /digital team to identify daily opportunities to reach the target audience.
20% -Operates as part of the station leadership to promote interdepartmental communication and achieve departmental as well as station key priorities
15% -Work closely and stay in communication with affiliate marketing reps to maximize the network affiliation.
5% -Oversee public relations, including station news releases.
5% -Recruits and retains high performing staff through effective management, compensation planning, evaluations, training and engagement activities.
5% -Work closely with legal to make sure all contests are properly vetted.
Minimum Qualifications and Job Requirements| All must be met to be considered.
Education: BA or BS in Advertising, Marketing, or Broadcasting required.
Experience: Six years experience in advertising, marketing or promotion with progressive managerial responsibilities - minimum of four in the television industry.
Specific Knowledge, Skills and Abilities:
-Must possess strong advertising, marketing, promotion, broadcast production and budgeting skills.
-Excellent leadership skills.
-Strong problem-solving skills.
-Excellent verbal and written communication skills.
-Good communication and organizational skills.
-Knowledge of and experience in social media marketing and promotion.
-Strong knowledge of broadcast news promotion.
-Ability to create and execute media plans and events.
-Creative skills including graphic design, editing, shooting, etc. are required.