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Product Marketing Manager, Content Strategy
Twitter
San Francisco, CA, United States
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Twitter’s Global Content Partnerships (GCP) team is tasked with driving reach, revenue, and innovation for Twitter’s largest media partners. As a Product Marketing Manager on the Content Strategy team, you will be a creative and strategic resource for the GCP team.
You will be responsible for creating scalable marketing materials that effectively communicate the value of Twitter’s content publishing and monetization products to our strategic media partners. This will require cross-functional collaboration with Partner Managers, Product Managers, Research, Communications and Creative teams to develop B2B marketing materials including, but not limited to, narratives, newsletters, blog posts, short videos, and content for social channels.
Responsibilities
• Creating compelling marketing and communications materials that educate and drive adoption of Twitter’s publishing and monetization products
• Working closely with the Global Content Partner Managers to keep a pulse on and become an expert in content publishing, primarily focused on online video
• Researching, writing, and editing content for narratives, industry playbooks, blog posts, case studies, email newsletters, and more
• Working closely with various Product Managers to help position, message, recruit beta participants and create go-to-market materials for new product launches that will directly impact the Global Content Partnerships team and their media partners
• Ensuring on-brand consistency in written and visual communications
• Supporting other Marketing members in broader responsibilities to get the job done
Requirements
• Minimum 3 years experience in a marketing role, preferably at a technology company or related to online video
• Strong storytelling skills with the ability to create powerful narratives around Twitter’s content publishing and monetization products
• Excellent writing skills with the ability to synthesize complex concepts into clear and concise messages
• A keen eye for design and attention to detail
• Outstanding communication, teamwork and interpersonal skills
• Hands on experience developing marketing materials in various formats (e.g. slides, videos, websites)
• A desire to work in a fast-paced, collaborative environment
• A master of Keynote (Apple’s presentation software)
• Experience with Adobe Creative Suite (Photoshop, InDesign)
• HTML and video editing / production experience a plus
• Bachelors (or Masters) degree