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Marketing Manager (Advertising Marketing)
Springer
New York, NY, United States
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Nature Research is a flagship portfolio of journals, products and services including Nature and the Nature-branded journals, dedicated to serving the scientific community.
We're looking for a motivated, digitally focused marketing manager to drive the lead acquisition activity for our advertising sales team. An important role in reaching our business goals the successful candidate will be someone who can act as an internal digital marketing expert, is confident in analysing data and drawing insights from that data and has developed or assisted in the creation of strategic marketing plans.
As part of a friendly team, we’d welcome your ideas and will support you in testing them. The successful candidate must be confident self-starter, and ideally come to us with experience of marketing in a sales/commercial environment. As we are a global company, some international travel is part of the job and there are ongoing opportunities for training and development.
Key Tasks
• Works with Senior Marketing Manager to develop marketing strategy designed to support revenue goals, deliver sales leads, increase engagement with clients, encourage repeat business, increase usage for advertising-led products and other business goals of the commercial sales team.
• Tactical implementation of marketing strategy via activities including but not limited to advertising, digital marketing/SEO, content marketing, social media, blogging, exhibiting at events, creating client networking events
• Develop and nurture sales funnel in CRM system
• Collect, organize, maintain data; prepare analysis as needed for reports
• Manage and monitor digital marketing efforts using available systems e.g. Google Analytics, C4C, Marketing Cloud, etc.
• Communicate campaign results regularly to ensure key stakeholders are updated
• Assist in defining data needs for sales sheets, media kits and collateral materials as required
• Provide marketing input and market research support to new product development initiatives
• Proofread marketing materials to ensure accuracy of data and grammar
• Produce key Campaign results reports for sponsored projects
• Ensure consistency of brand identity and key messages across marketing and sales materials
• Represent the marketing department at key exhibitions around the world
• Undertake administrative and other duties as required
• Proactively develop professional skills and knowledge
• Management and development of Assistant Marketing Manager
Key relationships:
• Other NRG teams; Central marketing services team; Advertising sales teams; Production department, Editorial, Distribution team
Need to know
Qualifications:
• University Degree: marketing, science, journalism, literature
Experience:
• 5+ years’ experience, preferably in marketing or publishing
Skills/knowledge:
• Professional maturity, able to work in a service orientated environment
• Organized, self-motivated; able to balance priorities
• Strong analytical skills
• Excellent digital marketing experience, testing new capabilities
• Proficient experience with web analytics software such as Webtrends, Google Analytics
• Proven acquisition marketing and conversion funnel expertise using a CRM such as Salesforce
• Targeted email and marketing automation skills and experience
• Proficiency with Microsoft Office, Adobe Creative Suite
• Up to date with marketing technologies and advertising industry trends
• Excellent time and organizational management skills
• Strong verbal and written communication skills
We offer a comprehensive benefits package that includes:
• Medical, Dental and Vision
• Life and AD&D
• 401(k)
• Flexible Spending Accounts
• Transit Accounts
• Tuition Assistance
• Summer Hours
Springer Nature is an Equal Opportunity Employer that complies with the laws and regulations set forth in the following EEO Is
The Law Poster:
http://www.dol.gov/ofccp/regs/compliance/posters/pdf/eeopost.pdf
Visit the Springer Nature Editorial and Publishing website at www.springernature.com/editorial-and-publishing-jobs for more information about our Research E&P career opportunities.