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Senior Product Marketing Manager
Pearson
Oxfordshire, , United Kingdom
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Description
At Pearson, we’re committed to a world that’s always learning and to our talented team who makes it all possible. From bringing lectures vividly to life to turning textbooks into laptop lessons, we are always re-examining the way people learn best, whether it’s one child in our own backyard or an education community across the globe. We are bold thinkers and standout innovators who motivate each other to explore new frontiers in an environment that supports and inspires us to always be better. By pushing the boundaries of technology — and each other to surpass these boundaries — we create seeds of learning that become the catalyst for the world’s innovations, personal and global, large and small.
Position Overview:
As a Senior Product Marketing Manager, you will be responsible for the global marketing of a specific portfolio of School curriculum products and qualifications, delivering compelling value propositions, product stories and messages. In close partnership with both the Edexcel qualifications and Schools Publishing teams, you will translate the overall marketing strategy into portfolio strategies, with measurable plans and objectives. You will develop and oversee marketing campaigns and inform product strategy and branding decisions. Working with your counterparts around the globe, you will assure the value propositions of our School products and qualifications are communicated and promoted in a compelling manner, combining global marketing channels and by supporting our local sales and marketing teams, to maximize reach and impact.
To role will work across London and Oxford offices.
Position Responsibilities:
• Develop product attributes into value propositions, product positioning and marketing messages.
• Develop the marketing strategy for specific portfolio areas, building upon the overall marketing strategy.
• Develop and manage the execution of a global product marketing plan utilizing the whole marketing mix
• Develop brand awareness and recognition both globally and key markets, as defined by the branding strategy.
• Design and deliver product launches, acquisition and retention campaigns, with well-defined success metrics, in collaboration with the regional sales and marketing teams.
• Develop marketing content and core product marketing assets in both print and digital (e.g. catalogues, brochures, web content, videos, customer testimonials) for key products and product categories, for use by sales and marketing in all geographies.
• Be responsible for the campaign calendar, coordinating milestones and deliverables according to the promotion calendar of key Geos for maximum impact on sales.
• Work effectively in a heavily cross functional, fast-paced environment, especially working across global functions (Edexcel business groups, Product publishing groups and Global Marketing) and local/Geo functions (Sales, Marketing).
• Travel as needed to key Geos to inform market knowledge, product and campaign strategy
• Gather, synthesize, and share market and customer insights and data to fuel innovation, to position products and service offerings at the segment/discipline level, to anticipate course trends, to identify new market opportunities, and ultimately to inform product and marketing strategy and investment decisions.
• Conduct comparative analyses of internal and competitive offerings in order to better position our products and campaigns.
• Preserve brand fidelity and delivering a consistent approach to branding and customer experience across all product categories.
• Support market development programs (new markets, pilots, etc.) to elicit customer requirements, demonstrate effectiveness of the product, and identify sales opportunities.
Essential Skills & Qualifications:
• Undergraduate degree required
• Relevant experience in product marketing, preferably in education and/or other similar B2B business.
• International marketing experience desirable.
• Experience of line management and coaching others.
• Self-motivated and with a positive, can-do attitude towards challenges and obstacles, comfortable with uncertainty and a changing environment
• Strong project management skills and ability to manage multiple stakeholders simultaneously and prioritize use of budget and resources
• Comprehensive knowledge of the whole marketing mix and experience in adapting it to different markets and situations
• Excellent written and oral communication skills; ability to communicate effectively for diverse audiences
• Competent with data analysis and interpretations
• Learner obsessed, putting the learner at the center of all work
• Critical thinker and problem solver who is motivated to seek data to inform his or her work
• Outstanding team player able to earn cross-functional/cross-geographic team confidence through influencing skills
Qualifications
Undergraduate degree required or equivalent