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Assistant, Marketing
Warner Music Group
Burbank, CA, United States
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Job Description:
Department Description:
Marketing: Responsible for developing comprehensive strategies for marketing our artists as well as coordinating all efforts (internally and with outside parties) on all projects.
Brand Partnerships: Brand Partnerships is responsible for securing sponsorships and product placement deals with the Atlantic roster. We work with many advertising agencies and brands to form partnerships and explore opportunities for artists to offset costs and receive revenue.
High Level Job Description:
Provide administrative and marketing support for Senior Vice President of Brand Partnership & Commercial Licensing, Senior Director of Marketing and Director of Marketing.
Detailed Job Description/ Responsibilities:
• Coordinate brand, advertiser and ad agency pitches
• Catalog and categorize all new releases
• Coordinate various artist projects and activities with other Atlantic departments
• Develop new marketing strategies and ideas with Product Managers and respective departments
• Design images and graphics to be used for artist proposals and one sheets
• Monitor artist online activities
• Research and study new consumer trends
• Write copies for various promotional tools such as sell sheets, email blasts, stickers, posters etc.
• Plan and organize meetings
• Organize travel
• Interview, hire and manage interns every semester. Train interns in all aspects of the department
• Manage and support artist events with outside vendors and venues
• Participate in meetings to take notes current and upcoming marketing and promotional plans
• Create and update artist calendars, timelines, schedules, and one-sheets weekly
• Run Soundscan and Music Connect for internal distribution and to respective managers, agents, and outside marketing agencies
• Order, manage, and maintain artist promotional merch, artist CDs and office supply inventories
• Process invoices from outside vendors and follow-up on payments. Create ledger of real-time spends on a project.
• Act as a support between product managers and artist's management
• Coordinate with the art department and production to design tools such as posters, stickers, cover art, digital assets, event flyers, internal marketing blasts and ads
• Book artists’ travel and arrange for meals when visiting the office for marketing purposes.
• Liaise with outside marketing and street team companies and provide tools such as posters, stickers, CDs, samplers and music
• Maintain calendars and schedules and monitor phones
• Gather assets and book advertising campaigns – TV and Radio spots, print ads, snipes
• Attend events, shows, and parties to form relationships with contacts at other record labels, management companies, agencies, and entertainment companies
• File travel and expense reports on a bi weekly basis.
• Maintain, organize and distribute all artists’ assets
• Liaise with the studio to compile list & send advance copies of forthcoming music to internal team & outside contacts.
Required Competencies/Skills:
• Passionate about the music industry
• Self-sufficient
• Highly motivated
• Meticulous
• Organizational Skills
• Research Skills
• Interpersonal Communication Skills
• Creative
• Task-Oriented
• Able to Multi-task
• Manage time effectively
• Teamwork
Special Requirements/Preferences:
• Basic skills in Adobe Photoshop and/or Illustrator required.
• Savvy communication skills
• Strong Computer Skills – Proficient in Word, Excel, PowerPoint, Outlook and all social media platforms.
Education Required:
• At least one year of music experience preferred.