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Social Media Specialist
Meredith
Seattle, WA, United States
Job Details - this job has expired, please see similar jobs below
Job Title
Social Media Specialist
I. Job Summary
| Major goals and objectives.
Do you love social media? Can you write a great headline? Are you a trendsetter and data nerd all at once? Do you consume digital content with a voracious appetite?
Allrecipes is looking for a dynamic, creative and digital savvy Social Media Marketing Specialist to join our team. The ideal candidate is obsessed with social media, understands how great brands and publishers stand out in feeds and knows how to create engaging posts that drive results.
The Social Media Specialists will:
• Be responsible for the implementation and monitoring of social media campaigns.
• Curate, create, and write social media posts that drive engagement.
• Maintain and update social media content calendars.
• Community management and engagement across Allrecipes social channels.
• Pitch social-first story and video ideas with viral potential.
• Monitor key metrics to make data informed decisions.
• Collaborate with content, design, and video teams to produce content for social channels.
• Assist in maintaining the consistency of brand messaging and voice across all social media platforms.
II. Essential Job Functions
Weight%
Accountabilities, Actions and Expected Measurable Results
40%
Execute social campaigns, write posts, create content & schedule posts
15%
Support programs for sales, video, editorial and marketing
10%
Project Management
10%
Community Management
10%
Montiors metrics and continually optimize tactics to meet goals
10%
Create original content for social channels & influencer activation
5%
Execute paid advertising
100%
III. Minimum Qualifications and Job Requirements| All must be met to be considered.
Education:
Bachelor’s degree in Marketing, Business or Journalism, or equivalent training and/or experience.
Experience:
1-3 years of professional social media experience, preferable working directly for a publisher, brand or agency.
Specific Knowledge, Skills and Abilities:
• Fundamental understanding of the web, user- generated content tools and social media.
• High level of proficiency creating content for Facebook, Instagram, Pinterest and Twitter.
• Have a good eye. Design savvy.
• High attention to detail; excellent grammar and communication skills.
• Able to understand data, trends an reports to make actionable decisions.
• Outstanding organizational skills and the abilitiy to handle multiple projects simultaneously while meeting deadlines.
• Must enjoy working in a fast-paced, dynamic environment. Proven ability to handle a high-volume workload.
• Good critical thinking, analytical, and problem solving skills are necessary.
• Willingness to work outside of standard business hours, if needed
• Be Humble