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Supervisor, Direct Marketing
Horizon Media
New York, NY, United States
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Job Description:
• Keen and deep understanding of the media planning process, with ability to manage the execution of a range of client deliverables
◦ Analyze data and provide key insights and implications/optimizations (i.e. results reports, competitive assessments, target analysis)
◦ Oversee the billing and budget maintenance process
◦ Seek out and provide POVs for new media opportunities
• Proficiency in media math and terminology
• Veteran knowledge of systems and tools – with ability to identify their role in planning and account management (i.e. billing system, media management system, targeting tools, competitive tools)
• Foster good relationships with clients and other Horizon departments, i.e. buying, traffic, operations
• Identify problems and recommend solutions in detail
• Manage team workflow, deliverables, and deadlines
• Keep senior management updated on the status and timing of deliverables
• Keen understanding of current/previous clients’ specific business and industry, and ability to provide detailed perspective
• Participate in new business presentations and development of pitch documents
• Manage junior team member(s) development
◦ Lead the training of Assistant Strategists
◦ Collaborate with supervisory team members to train Strategists and Senior Strategists
• Set aggressive yet achievable performance goals for ones’ self
• Supervisory Responsibilities
• Train Assistant Strategists, Strategists and Senior Strategists – providing clear, concrete expectations and learning plans
• Set clearly defined and aggressive – yet achievable, performance goals for junior team members
• Knowledge and Skills Required
• Dedication to the principles of advertising, marketing and media
• Highly organized with ability to manage both and complete multiple deliverables within due dates – both one’s own and team-wide
• Ability to work as part of a team and speak to concrete examples of past collaborative and supervisory experience
• Strong written and verbal communication/presentation skills (ability to effectively and comfortably communicate and interact with clients and vendors)
• Proficiency and creativity in Excel and PowerPoint
◦ Ability to recognize and discuss how functions can or should be applied relative to the media planning process
◦ Ability to discuss past work examples and personal approach toward development of such documents
• Proficiency in systems and tools related to the media planning process referenced above (i.e. media management system, billing system, competitive and targeting tools)
• Certificates, licenses and registrations
• Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field
• Minimum 5 years media planning and/or account management experience, preferably Direct Marketing focused
• Minimum 1 year supervisory experience over at least 1 Strategist/Senior Strategist level team member
• Physical Activity and Work Environment
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