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Manager, Marketing Operations Velocity
Viacom
New York, NY, United States
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Overview and Responsibilities
Viacom Velocity is a full-service marketing and creative content studio built to super-serve our advertising partners. The Velocity brand is industry leader with deep relationships among Madison Avenue. The Manager, Velocity Brand, is a key, high profile position within the group as he/she will be responsible for continuing to build the brand internally and externally.
The Manager will act as direct support for the VP, Marketing Operations and serve as the main advocate of the brand in delivering the communication strategy and tool-kit to ensure we’re putting forth the most effective and consistent expression of our brand in the marketplace and throughout Viacom. He/she will also be responsible for managing and training an assistant.
Responsibilities
• Assist the VP in delivering a holistic communications strategy for Velocity across platforms.
• Understand capabilities, upcoming news, and initiatives that are meant to gain the attention of Madison avenue. Communicate that knowledge internally so that it is shared across the company.
• Collaborate with the creative teams to prioritize projects and ensure that all team presentations and materials look their best and align with current Velocity positioning and brand message.
• Take ownership of the Velocity brand manual and usage guide as well as direct the development of Velocity branded templates.
• collaborate with the trade events team on the communication strategy and execution at pre-existing conferences, such as CES, SXSW, Cannes, etc. as well as in-house events. Distribute the trade events and conference calendar.
• Oversee the programming strategy across all the Velocity website and branded social accounts, ensure all information is up to date and accurate, and develop a system for measuring and reporting on success.
• Create an external awards strategy and oversee the submissions process for campaigns and staff awards. Maintain tracking and reporting.
• Work closely with corporate press on upcoming articles and develop a process for gathering potential stories to feed the pipeline, especially during key selling time periods (upfront/fall sales). Maintain tracking and reporting.
• Represent Velocity on designated projects that intersect with Viacom corporate communication team (e.g. the V by Viacom, an external B2B newsletter).
• Work on special projects and ad hoc requests as needed.
• Keep the group up-to-date and informed on what’s important to our partners, market trends and brand marketing initiatives.
Basic Qualifications
• BA or BS degree required.
• 5+ years of marketing experience in a media company and/or advertising agency environment.
Additional Qualifications
• Excellent communication and presentation skills.
• Ability to work in creative and analytical environments.
• A strong strategic thinker with the ability to translate data into effective business cases.
• A team player who can work cross-functionally and build deep relationships.
• A self-starter who can multi-task, prioritize actions and deadlines, and follow-through on tasks.
• Well organized and pays attention to detail.
• Proficiency in PowerPoint, Excel, Word.
• Working knowledge of Survey Monkey, MailChimp, and creative design suite, including Adobe Photoshop, Illustrator, etc. a plus.