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Director, Marketplace Strategy
Condé Nast
New York, NY, United States
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The NEW Marketing Group at Condé Nast is a next generation organization focused on marketing and brand strategy–creating awareness and demand for all of Condé Nast inclusive of brands, products and platforms. This nimble group of highly talented, innovative thinkers and activists sits at the center of the company, generating best in class ideas as the most forward thinking marketers in the industry. Think. Create. Execute.
The Director, Marketplace Strategy serves an essential role within The New CN Marketing Group. The Director helps inform the marketing strategy for Condé Nast across all platforms, including positioning and key objectives for industry, brand collections, and brands.
With a key focus on innovation, the ideal candidate will ensure that strategies have clear goals, vision, and insights that drive brand development ideas for each program initiative. Primary emphasis is on building and packaging the topline strategy for each marketing plan and guiding the business “story” that is being communicated by industry and brand collection sales teams.
Responsibilities include forecasting of new trends, opportunities and products for Condé Nast. The Director works with the insights, trend briefs and strategic plans that guide the brand development team.
The individual will have a keen grasp on research and analytics to create category and brand insights as well as marketing opportunities that are informed by audience and trend data. This person will work closely with the brand development team to create brand positioning, vision and new opportunities. In addition, the Director will liaise with Research/Audience Insights team to initiate research, obtain strategic knowledge, and translate research findings to actionable creative strategies.
Responsibilities
• Develop strategic planning for CN Industry & Brand Collections
• Create, communicate, and package strategic briefs to Executive Director, Marketplace Strategy and the brand development team
• Pitch positioning/strategies to key internal constituents
• Initiate insights, package and present upcoming trends and marketplace needs to senior leadership
• Utilize & leverage audience research group to strengthen strategic brief: target audience insights, qualitatively test campaign concepts and quantitative testing
Basic Qualifications
• 5+ years holding marketing positions, namely Brand Strategists or Insights within top-tier media companies.
• Undergraduate degree
• Strong business and personal ethics
• Proven leader with demonstrated experience in creative strategy and strategic partnerships
• Effectively manages multiple projects in a fast paced, every changing environment
• Strong presentation abilities to build consensus around strategic objectives and project plans
• Exceptional writing skills as well as creating creative presentation documents
About Condé Nast:
Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.