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Senior Manager, Digital Marketing
Condé Nast
New York, NY, United States
Job Details - this job has expired, please see similar jobs below
Why is the Senior Manager, Customer Acquisition Digital Marketing important?
Charged with driving engagement and consumer revenue, the Senior Manager is a critical member of the team responsible for defining and driving our multichannel marketing strategy across a variety of platforms and media channels for Bon Appétit and Golf Digest. Highly engaged consumers have been and will continue to be the cornerstone of our successful media brands – regardless of platform. The Senior Manager will play a key role in growing and monetizing our digital audience through an iterative, data backed test and learn approach. As a creative multichannel marketer with a strong understanding of data analytics the Senior Manager will manage and execute initiatives across a number of internal and external teams.
The Position:
The Senior Manager is responsible for acquisition, engagement, and retention of our digital audience with the goal of driving revenue. A successful candidate will be a strong partner for edit, product and technology teams, focusing on priorities and optimizations to create and execute marketing campaigns that optimize ROI and user experience.
The Senior Manager will:
• Develop strategies and tactics for driving customer relationships, optimizing data capture and subscription revenue.
• Own execution of marketing programs from conception to launch and analysis.
• Develop and execute on a brand relevant marketing calendar translating that calendar into actionable and detailed cross-team briefs as required.
• Execute 360° marketing/engagement efforts, collaborating with internal and external teams to achieve revenue and engagement goals.
• Create, execute, and continually optimize a data backed testing plan
• Forecast, measure and report on results of marketing efforts assessing results against relevant KPIs/goal.
• Drive engagement and revenue through analytics based segmentation of consumer messaging
• Evaluate end-to-end customer experience across multiple channels (mobile, web, social, and strategic partners) and turn learnings into actionable next steps to quickly pivot to ensure that departmental goals are met
• Identify and leverage native and content marketing opportunities to achieve our goals
• Collaborate with brand leads to maintain a consistent brand voice and messaging
Skill set:
• Minimum of 5 years of digital marketing experience in publishing, advertising, and/or retail organization with an understanding in driving engagement and consumer revenue.
• Agile and fluid digital marketer with an ability to work with editorial and digital product teams to develop brand relevant marketing initiatives
• An innate desire to seek out, understand and evaluate emerging technologies and then provide thought leadership and perspective for adoption where appropriate
• Analytically and data driven with a keen creative sensibility.
• Deep understanding of social media and digital marketing best practices.
• Conversant and able to use technology and marketing platforms and tools that can measure and drive marketing programs and conversions.
• Have a strong working knowledge of analytic tools such as Google Analytics, Omniture, Adobe Audience Manager, Parse.ly, and similar tools.
• Stay abreast of digital marketing activities of other organizations and develop actionable insights
About Condé Nast:
Condé Nast is a premier media company renowned for producing the highest quality content for the world's most influential audiences. Attracting more than 100 million consumers across its industry-leading print, digital and video brands, the company’s portfolio includes some of the most iconic titles in media: Vogue, Vanity Fair, Glamour, Brides, Self, GQ, GQ Style, The New Yorker, Condé Nast Traveler, Allure, Architectural Digest, Bon Appétit, Epicurious, Wired, W, Golf Digest, Golf World, Teen Vogue, Ars Technica, The Scene, Pitchfork and Backchannel. The company’s newest division, Condé Nast Entertainment, was launched in 2011 to develop film, television and premium digital video programming.