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Director, Product Strategy- Analytics
Comcast
New York, NY, United States
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Summary
Responsible for identifying the business requirements for Spotlight reporting (internally, to customers) on a campaign and inventory wide basis. Defines the enhancements necessary to provide consistent campaign performance reporting, ROI reporting, and reach/frequency reporting across all inventory channels. Partners with team members, sales, development teams and vendors to ensure progress and clarity of deliverables.
Core Responsibilities
• Gather business requirements from customers, trafficking, research, sales.
• Create product roadmap that:
• Provides top line benchmark level data across our inventory footprint and campaigns.
• Provides scalable reporting solutions to unify data access and uniformity.
• Demonstrates in iterative fashion the value of Spotlight inventory to its customers.
• Can provide a feedback loop to planning and forecasting systems.
• Aligns spotlight served data with 3rd party measurement data in a consistent fashion.
• Develops standards for how we demonstrate ROI to customers
• Provide extensive business requirement documentation to vendors and ensure product roadmap can be achieved.
• Function as product owner and be SPOC to vendors for wide variety of stakeholder needs related to Reporting and Analytics.
• Applies expertise in state-of-the-art product technologies and is relied on by top management to serve as a proxy for the market.
• Defines, develops, and implements standard operational frameworks for products.
• Develops business cases and supporting documentation.
• Ensures customer needs are met. Provides product support and documentation as needed to ensure product solution success.
• Demonstrates excellent project management skills, with a proven track record of successful delivery of projects on time, in line with budget expectations and to strategy.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Other duties and responsibilities as assigned.
Education Level- Bachelors Degree or Equivalent
Field of Study Business
Years of Experience- Generally requires 10+ years related experience
Comcast is an EOE/Veterans/Disabled/LGBT employer