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Traffic Coordinator Interactive
Comcast
Bingham Farms, MI, United States
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Job Summary:
Responsible for executing digital campaigns on Comcast owned & operated and partner websites per client's contract. Works with customers, agencies and sales executives to ensure assets and instructions are received and implemented correctly. Monitor and optimize campaign performance to maximize campaign ROI and customer retention. Create, package and distribute customer campaign delivery reports, aggregate delivery statistics and assist with preparation of qualitative and comparative analytics for sales and executive use.
Core Responsibilities:
• Support display and video ad campaigns for Comcast Spotlight advertising clients, including trafficking order entry, order fulfillment monitoring, audience engagement metrics, analysis and optimization. Optimization includes monitoring of volume requirements and audience response metrics by behavioral target, geographic parameters, content placement, conversion rate, and subscriber profile targets.
• Assembly, processing and quality control of display, video and mobile ads and other ad asset materials for technical specification compliance and coordination with Creative Services, Master Control, Spot Traffic departments, and third party production platforms. Quality control includes evaluation of specification compliance with several different ad serving platforms, technical programming functionality and performance, compatibility, with many varying website content systems and third party audience response tracking platforms.
• Communication and coordination with advertising customers, ad agencies, account executives and sales management teams.
• Create and interpret statistical reporting and monitor new products and practices that will result in more efficient process and additional advertising revenues.
• Assists management with regular metric reporting for departmental performance and aggregate advertiser delivery.
• Serve as primary customer service for internal and external customers for digital advertising technical issues and questions. Diagnostics include ad functionality across multiple websites production platforms, discrepancy research for third party tracking platforms, reconciliation with advertiser website analytic tools, and asset performance within several different ad serving platforms and their tracking systems.
• Troubleshoot any ad creative issues that affect tracking, implementation or reporting.
• Work with finance on billing reconciliation research and audit, month- end close and campaign-end reporting.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.
Job Specification:
• High School Degree or Equivalent
• Generally requires 0-2 years related experience.
Comcast is an EOE/Veterans/Disabled/LGBT employer