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VP of Marketing, Creator Platform
Vimeo
New York, NY, United States
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We are seeking a head of marketing for Vimeo’s core SaaS business and the world’s largest ad-free video platform. You will be responsible for growing our community of video creators, filmmakers and brands using Vimeo to host, share and sell their work. You will manage a large and expanding team across performance, brand and growth marketing, and will be a critical leader in fulfilling Vimeo’s mission to empower creators to push the boundaries of storytelling.
We are looking for a strategic and data-driven leader who can combine high impact branding with the surgical deployment of large budgets to drive performance and scale revenue. You are an expert in direct response customer acquisition and subscription lifecycle marketing, and are passionate about funnel optimization, attribution and measurement, creative testing, and international expansion. You must possess the full spectrum of marketing skills, including a deep understanding of the evolving media landscape, analytical horsepower, nuanced communication and collaboration skills, and a manic obsessiveness when it comes to understanding our customers and communicating to them in relevant, compelling ways.
What you'll do:
• Oversight of significant marketing budget to drive efficient revenue growth for Vimeo’s SaaS products.
• Own the strategic and analytical frameworks to measure, optimize, and report on subscriber acquisition and retention.
• Manage and mentor a best-in-class marketing team.
• Develop marketing strategies that leverage the power of Vimeo’s brand and the scale of our community to build sustainable competitive advantage.
• Lead cross functionally to set strategic goals, ensure appropriate prioritization, and align resources across Marketing, Product, Engineering and Support teams.
• Partner with Finance and Business Intelligence teams to refine attribution models and methods for measuring campaign performance and ROI.
• Evangelize a creator-first mindset across the company, instilling scalable processes for leveraging customer input, research and user testing to inform marketing decisions.
• Maintain a deep understanding of video SaaS industry and competitive trends, and leverage that understanding to inform marketing strategy.
• Serve as an inspirational representative of Vimeo’s Creator Platform, both internally and externally.
Skills & knowledge you should possess:
• 10+ years of experience in subscription or e-commerce marketing, preferably in the video and/or SaaS space.
• Experience with freemium business models across B2C and B2B is a strong plus.
• Track record of scaling marketing budgets and delivering profitable revenue growth.
• Track record of hiring and managing high functioning marketing teams.
• Deep experience with CPA/LTV/ROI measurement, cohort models and financial forecasting.
• Demonstrated success in thinking big and launching innovative campaigns that set new standards in marketing and branding.
• Comprehensive knowledge of current and emerging performance marketing trends, and expertise in matching marketing approach to evolving needs of the business.
• Expertly use analytics, user research and other inputs to inform decisions.
• Natural ability to build relationships across teams and provide the leadership necessary to drive cross-functional projects to completion.
• Insane attention to detail and the ability to toggle between high-level, long-term strategies and ground-level, next-step tactics effortlessly.
• Bachelor’s degree required, MBA and/or advanced degree preferred.
About us:
Vimeo is home to the world’s most imaginative videos, and the hundreds of millions of viewers who love them. Our Creator Platform empowers video creators with the best tools to manage, share, and sell their videos in the highest quality possible, while our Entertainment Platform offers a premiere destination to watch and discover insanely innovative programming.
Who makes up the Vimeo? Over 200 passionate humans based in NYC (with a growing team in LA) — people from backgrounds of all stripes and walks of life, and with diverse opinions, bold ideas, and super gigantic hearts. We love it here, and we think you will, too.
Founded in 2004 and based in New York City, Vimeo, LLC is an operating business of IAC (NASDAQ: IACI).