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Asia Regional Marketing Manager
Springer
Shanghai, , China
Job Details - this job has expired, please see similar jobs below
Springer Nature is one of the world’s leading global research, educational and professional publishers. It is home to an array of respected and trusted brands and imprints, with more than 170 years of combined history behind them, providing quality content through a range of innovative products and services. Every day, around the globe, our imprints, books, journals and resources reach millions of people, helping researchers and scientists to discover, students to learn and professionals to achieve their goals and ambitions. The company has almost 13,000 staff in over 50 countries.
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Job title:
Asia Regional Marketing Manager
Line manager
Asia Regional Marketing Director
Location:
Shanghai, China
Purpose of the role:
Responsible for leading Macmillan Education product marketing and campaigns in Asia by planning and executing effective marketing via traditional and digital channels of communication with customers, both external (decision makers/teachers) and internal (Asia sales teams). This role manages all aspects of marketing from regional level and will represent Asia in global marketing campaigns group.
Need to do
Key tasks:
• Create and execute marketing plan and budget for language learning products and campaigns in Asia.
1. Develop regional brand and content marketing plan, craft key messaging and positioning of products, develop regional marketing assets;
2. Create product knowledge development programme and translate into actionable sales tool (internal): sales packs, comparative competition analysis, collaterals and regular product trainings for sales teams;
3. Lead on regional campaigns and create product communication to teachers and decision makers (external): promotional materials, product launch, special offers, pricing;
4. Support local teams at conferences and events for concept development and collateral design.
• Contribute to regional digital communications, set digital channel (including email campaigns) for acquisition of new customer data, utilize international/enhance regional social media channels for communication with customers.
• Measure and report the effectiveness of marketing campaigns.
• Work closely with global product and editorial teams to keep local markets informed about product development and export opportunities.
• Collate market intelligence to report back on trends and product feedbacks in the region.
• Line managing regional product marketing team.
Key relationships:
• Report to the Regional Marketing Director, Education Asia
• Work closely with other members of the Asia regional marketing team, especially with Professional Development Manager (and team) and local marketers
• Work closely with Country/Area Managers and sales teams
• Work in liaison with the global marketing and editorial teams (UK)
Key performance indicators:
• Feedback from external customers and sales team
• Website, email and digital statistics, number of database records acquired through both offline and online campaigns
• Comprehensive Marketing Intelligence
• Effective communication of central product releases
• Keeping with allocated budget
Need to know
Qualifications:
• University degree or above, with major in marketing, education, English preferred
Skills/knowledge:
• Knowledge of comprehensive marketing techniques and concepts
• Excellent written and oral communication skills in English, a good presenter
• Strong understanding of current B2B and digital marketing concepts, strategy and best practice
• Excellent organisation and planning skills. A problem solver, ability to handle multiple priorities simultaneously and operate in a demanding work environment
• People management skills
• Occasional travels in Asia and to the UK
Experience:
• 8+ years’ of progressive marketing experience including product marketing and content marketing, experience in digital marketing is a plus
• B2B marketing experience preferred;
• Knowledge of English Language Teaching market or general education market preferred, experience of teaching or training not required but is a plus
• Asia (particularly China/SEA/Japan) marketing experience an asset