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Digital Sales Coordinator
Tribune Company
Sacramento, CA, United States
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Overview:
Reporting to the Digital Sales Manager, the Digital Sales Coordinator is responsible for supporting digital sales efforts for Tribune Company’s KTXL Fox40 station based in Sacramento, CA. The Digital Sales Coordinator will work strategically with our sales staff to generate creative solutions that deliver results through our digital marketing services. The individual should possess knowledge of integrated marketing, social media, SEO and SEM.
Responsibilities:
• Assist the sales team with developing creative multimedia recommendations utilizing our digital product suite
• Create sales presentations for Account Executives that include our digital products/services
• Execute digital campaigns and oversee creative development for all digital advertising
• Monitor, analyze, and proactively create solutions to retain and grow digital revenue
• Report monthly metrics to account executive and client either by phone, webinar, or in-person
• Communicate and create one sheets for sales staff on successful digital campaigns
• Communicate available Fox40.com inventory percentages, digital news, and vendor updates to staff
• Monitor key advertiser websites for new revenue opportunities
• Assist Account Executives on sales calls, if needed; digital fulfillment/creative support
Qualifications:
• Strong written and communication skills
• Proficient in Excel, Word, PowerPoint, Outlook, and Photoshop (preferred)
• Knowledge of online banner sales and design, mobile advertising, SEO, SEM, YouTube, and social media platforms such as Facebook, LinkedIn, & Twitter
• Google Ad Words Certified (preferred)
• Ability to multitask; manage multiple assignments and prioritize tasks in a fast-paced, deadline-driven, & team-oriented environment
• Outgoing personality with expertise in developing stunning presentations
• Previous Internet Sales/Support experience
• The position is based in Sacramento, CA at KTXL Fox40
Working Relationships
• Cooperation with staff both within KTXL and Tribune Corporate staff
• Works with clients and viewers over the phone on a regular basis
Supervisory Responsibility
• None
Training Requirements
• General Safety
Physical Demands
• Required to sit, input data for long periods of time
• Heavy computer and phone usage
Personal Protective Equipment
• None
Work Environment
• Work performed primarily in an office environment
Company Info:
Tribune Media Company (NYSE: TRCO) is home to a diverse portfolio of television and digital properties driven by quality news, entertainment, and sports programming. Tribune Media is comprised of Tribune Broadcasting's 42 owned or operated local television stations reaching more than 50 million households, national entertainment network WGN America, whose reach is approaching 80 million households, Tribune Studios, and a variety of digital applications and websites commanding 60 million monthly unique visitors online. Tribune Media also includes Chicago's WGN-AM and the national multicast networks Antenna TV and THIS TV. Additionally, the Company owns and manages a significant number of real estate properties across the U.S. and holds a variety of investments, including a 31% equity interest in TV Food Network and a 32% equity interest in CareerBuilder. For more information please visit http://www.tribunemedia.com.