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Brand Digital Media Manager, APAC
Airbnb
Singapore, , Singapore
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Airbnb is the world’s largest community-driven hospitality company. Every day, we connect thousands of guests and hosts online, leading to meaningful travel experiences in the real world. From tree houses to castles, Airbnb gives access to the most interesting places to stay around the world, putting you in the local scene and connecting you with unforgettable characters that become part of your story. Travel inspires some of our best and most memorable stories, and travel with Airbnb facilitates even more interesting experiences and stories that are worth sharing.
Sitting within Airbnb’s Performance Marketing Department, the Paid Growth team is responsible for driving both brand success and performance acquisition goals by planning & delivering digital media strategies globally. As part of the brand marketing arm of the Paid Growth team, you will leverage upper funnel channels to help Airbnb achieve our brand awareness and consideration lift goals by leading strategic programmatic agency partners and/or managing media buys directly in house. This role will be responsible for ensuring a globally aligned and locally relevant media strategy for APAC (excluding China) to achieve Airbnb’s awareness/consideration marketing goals.
As the Brand Digital Media Manager for APAC, you will be responsible for the planning, setup and execution of digital media campaigns in close partnership with the Brand Marketing organization. This role utilizes a strong performance programmatic and paid social background with an understanding of the APAC media landscape to build insightful plans which deliver upon top of funnel campaign objectives such as scaling aided awareness and increasing consideration to use Airbnb.
You will partner closely with cross-functional teams such as Brand Connections, Media & Activation, Performance Marketing acquisition, Brand Measurement & Analytics, Consumer Insights, FP&A, Data Science, and owned social and content teams. Success in this role means maximizing the value of our digital media investments in order to optimize reach, engagement and impact for the global Airbnb brand.
Responsibilities:
• Accountable for building campaign level brand digital media strategies leveraging APAC programmatic and paid social channels
• Partner with the Connections, Media & Activation team to help define campaign media strategy and channel mix to optimize media budgets, creative execution and campaign objectives
• Build processes and own execution of global and local APAC campaign digital strategies via programmatic and paid social channels
• Improve digital operations and efficiency by understanding global and local market nuances and build scalable solutions to address campaign needs
• Drive learning agenda and reporting for upper funnel channel measurement in APAC campaigns
• Support alignment and coordination with teams based in San Francisco, APAC, and other global offices to ensure effective collaboration and consistent deployment of digital media strategies where applicable
Requirements:
• 8+ years of relevant work experience at interactive or marketing agencies and/or experience managing digital media buying for a brand—preferably in performance marketing or in consumer travel or e-commerce verticals
• Proven track record to build effective digital media strategies to drive brand and performance objectives
• In-depth knowledge of all digital media channels in region, with a proven track record in programmatic buying, trafficking, DSPs, measurement solutions, audience targeting and paid social channels
• Agile and can adapt quickly in shifting environments. Operate effectively in a high growth business where change is constant and flexibility is key
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives
• Ability to foster an environment for cross-departmental collaboration
• Experience building and managing a team is a plus
• Proficiency in Excel (pivot tables, pivot graphs, formulas, etc.) is a must with SQL and GA experience preferred