This job has expired, please see additional jobs below
Performance Marketing Manager
Airbnb
San Francisco, CA, United States
Job Details - this job has expired, please see similar jobs below
Performance Marketing Manager, Display & Paid Social
Airbnb is the world’s largest community-driven hospitality company. Every day, we connect thousands of guests and hosts online, leading to meaningful travel experiences in the real world. From treehouses to castles, Airbnb gives access to the most interesting places to stay around the world, putting you in the local scene and connecting you with unforgettable characters that become part of your story. Travel inspires the some of our best and most memorable stories, and travel with Airbnb facilitates even more interesting experiences and stories that are worth sharing.
Job Description
The Paid Growth Upper Funnel team sits within the Performance Marketing organization and is responsible for digital media buying across Airbnb’s brand and growth acquisition goals. This role will be focused primarily on growth acquisition. As a Performance Marketing Manager focused on growth, you will use data and insights to develop strategy, own media budgets, drive campaign planning and execution, manage a growing team of specialists and work cross-functionally with engineers, data scientists, FP&A and designers to achieve performance goals at scale and within ROI targets. The ideal candidate will be analytical, detail oriented, can communicate effectively at all levels (from executives to his/her reports), solve problems autonomously and be passionate about making an impact at Airbnb.
Responsibilities
• Strategy: Define strategies to achieve learning and acquisition goals. Ensure strategies are clearly communicated and aligned with senior leadership, cross-functional partners and the team.
• Execution & accountability: Own operations and tactical execution across all strategies and projects to deliver against growth (volume) and ROI (quality) goals for the business.
• Measurement: Partner with Data Science and FP&A in delivering measurement and learning frameworks across multiple business outcomes. Find solutions and implement changes to ensure reporting, processes, expectations and learnings are effectively delivered.
• Industry trends and best practices: Stay abreast of trends and emerging channels. Identify and deliver innovation opportunities to bring fresh, creative thinking to ensure Airbnb leverages media in surprising and provocative ways.
• Collaboration: Foster a productive, clear, and cohesive environment for cross-department collaboration. Work across FP&A, Data Science, Engineering, Product, Brand, Design and other strategic business outcomes.
• Process Improvement: Develop processes and roadmaps, establish accountability streams, implement scalable operational solutions and ensure alignment of team processes with stakeholders.
• Team: Build, support and manage a team of specialists across varying levels of experience. Establish team culture, facilitate individual career development, remove roadblocks, inspire and build for the team’s long term success.
Required Skills/Knowledge/Experience
• Passion for all things Airbnb. Experience hosting on the site is a huge plus.
• 8+ years of relevant work experience with in-house acquisition teams or in DR agencies/partners — preferably in the consumer internet space within e-commerce, travel, design, technology, or lifestyle brands.
• In-depth knowledge of performance media channels, with a proven track record in leveraging display/programmatic and paid social platforms for acquisition.
• Deep understanding of market trends and fluency with DR measurement metrics and analytics.
• Ability to lead, influence, communicate and work across organizational boundaries with a track record of building strong relationships with a broad range of peers and executives.
• Agile and adaptable to different audiences and changing business needs, experience operating in a high growth business is a plus.
• Integrated marketing mindset and understanding of the interplay between offline vs online, and brand vs performance advertising.
• Strong understanding of measurement and adtech solutions to inform our marketing stack and improve operational and ROI efficiencies.
• Ability to work within tight deadlines, adjust to changes in priorities, and balance short term needs with long term strategic initiatives.
• Experience working in global teams and collaborating across multiple geographies.