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Digital Content Producer Latam
Airbnb
Miami, FL, United States
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Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover, and book unique travel experiences around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb allows people to Belong Anywhere through unique travel experiences at any price point, in more than 65,000 cities and over 190 countries. We promote a culture of curiosity, humanity, and creativity through our product, brand, and, most importantly, our people.
DIGITAL CONTENT PRODUCER - Latin America
The Airbnb Policy Digital team is helping to define and lead the conversation about the benefits of home sharing around the world. Using a variety of content (from narrative profiles of our community, to data driven reports, and action oriented digital organizing tools), distributed in hyper targeted channels (social media, email, paid media), the Digital team is amplifying the policy message to influential audiences and driving real results. Great candidates for the Digital Content Producer roles will thrive at the intersection of creating innovative, measurable content and using digital strategy to advance the goals of Airbnb Policy.
RESPONSIBILITIES:
◦ Manage public policy digital program in Latin America.
# Act as point person for all policy-related digital content in assigned markets
# Work closely with the policy, mobilization and communications teams to understand the political landscape.
# Execute a content strategy that distributes news to, and about, our community and mobilizes our community for collective action
# Find creative and cost-effective ways to tell the story of the Airbnb community
◦ Lead day-to-day content creation.
# Find creative ways to identify and feature good stories online
# Produce all the campaign digital content for the region.
# Interviewing hosts
# Writing and editing emails and blog posts
# Building digital tools (sign-ups, petitions, event RSVPs, etc)
# Designing visual elements
# Posting and engaging on social media
# Track and manage all internal approvals
# Build pages, query target audiences, schedule and send email
• Engage frequently with actionable data and analytics.
# Understand and analyse key metrics to measure effectiveness
# Use these insights to optimize future digital content
• Educate and train the local Airbnb community.
◦ Train staff on how to use digital organizing tools to empower the community
◦ Interact with Hosts and Guests at events, and engage them to get involved online
This position will be based in Miami, São Paulo, Buenos Aires or Mexico City and will be a fixed-term contract.
SKILLS, KNOWLEDGE, AND EXPERIENCE:
• 4+ years experience creating content
◦ web / campaign / video content experience a plus
• “Digital Swiss Army Knife” - we are a scrappy team, so the Content Producer will need to put a variety of creative skills to good use
◦ Be a great Producer - understand all the elements and steps needed to create great content, with the ability to jump into any aspect of content creation
◦ Incredible attention to detail, but the ability to see the bigger picture
• Great writing skills, with the ability to work on a variety of content including
◦ Action-oriented emails to our community
◦ Narrative blog posts
◦ Social media posts
◦ Reports and impact studies, etc.
• A visual eye
◦ Produce visual content within the Airbnb Brand Guidelines from graphics to videos
◦ Graphic design, photography, videography, or editing skills are a big plus.
◦ Experience creating content in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, Lightroom) a big plus
• Digital Organizing and/or political campaign experience is a plus
• Video Production experience is a plus
• Fluency in multiple languages a big plus
ABOUT YOU:
• Internet Savvy - knowledge of current digital organizing trends and web best practices
• Community Oriented - excited to meet the home sharing community, tell their story, drive them to action, and train them how to be advocates
• Ability to work independently as well as a team player in a multi-task work environment while producing the highest calibre work product under deadlines
• Self starter with a sense of humor and the ability to thrive in a fast moving, creative and sometimes stressful environment.
• Innovator and Creator