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Email Marketing Specialist
tronc
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
Overview:
tronc is a media company rooted in award-winning journalism. tronc draws content from its vast media portfolio, where a commitment to informing and inspiring communities has earned 94 Pulitzer Prizes and a monthly audience of 60 million. From pixels to Pulitzers, tronc brands optimize content and create engaging experiences for audiences across all channels.
The Email Marketing Specialist flawlessly executes email marketing campaigns across our network of elite news sites based in Los Angeles, Chicago, Baltimore, Orlando and additional communities. The ideal candidate is exceedingly detail-oriented, provides excellent service to internal customers, is flexible in a fast-paced environment, and recommends new ideas and processes to his/her manager and colleagues
Responsibilities:
• Interface with sales and marketing personnel to execute email marketing campaign, reporting and analysis requirements.
• Perform email campaign management, execution, reporting and analysis.
• Use a variety of tools to determine optimal audience targeting criteria for solo, targeted email programs, and execute upon programs.
• Responsible for day to day support of e-mail vendor systems; including communication on enhancements, changes, support issues, outages and special projects with vendor account teams.
• Research new methods applicable to email marketing to improve the productivity of email campaigns for the department.
• Work on cross-departmental teams that support the department’s goal.
Qualifications:
• Bachelor’s degree and 2+ years of experience in a direct/database marketing, online media planning/buying, web analytics and/or similar role.
• One year hands-on background in email marketing preferred with knowledge of service providers such as Cheetah Mail. Knowledge of basic HTML preferred.
• Must be able to work both independently and in a team environment, and be able to interact effectively with other team members, management and customers. Must have a strong customer focus that conveys responsiveness and competence to internal and external customers
• Must be an analytical thinker with a detail orientation, and be able to multi-task in a fast-paced environment with minimal supervision.
• Excellent communication, teamwork, project management and organizational skills are essential