This job has expired, please see additional jobs below
Director, Go-To-Market Consumer and Integrated Programs
tronc
Los Angeles, CA, United States
Job Details - this job has expired, please see similar jobs below
Overview:
The Director role will facilitate the strategic plan of annual integrated marketing opportunities; lead teams to develop and implement consumer-facing go-to-market requirements; organize cross-functional, cross-department, and cross-market project teams; coordinate group-wide activities and ensure all workflows are on time, on strategy and contribute to the overall success of the campaign. Will contribute to development and implementation of direct-to-consumer business opportunities and partnerships. Develop capacity as a internal and external thought leader on integrated marketing opportunities using tronc portfolio opportunities as key elements.
Responsibilities:
• To develop strategic opportunities that integrate content, marketing, sales and client needs into a cohesive activation plan in market
• To organize cross-departmental efforts that deliver on requirements of integrated marketing activities to be implemented across tronc markets
• To serve as the primary marketing liaison for the Los Angeles Times and its portfolio of local brands (Hoy, Times Community News), a robust event portfolio (The Taste, Festival of Books, Food Bowl, etc.), as well as activities benefitting the portfolio (sponsorships, promotional activities, partnerships and special programs), through collaboration with market’s circulation, publishing and events leadership
• To manage prioritization of direct resources on activities that deliver high-quality guidance to creative teams, specify requirements for editorial/product teams, secure appropriate internal media space using owned assets, and manage the coordination of KPIs to measure results
• To consult with marketing and sales leadership, both inside and outside the organization, to determine new ways to deliver valuable, sellable consumer programs
• To serve as the strategic lead on creative development for consumer marketing campaign efforts – focused on establishing marketing messaging that communicates high value, targeted consumer benefits, and a concise “reason to believe” – through development of creative briefs, and approval of creative team outputs
• To partner with a Media Strategist in market
Qualifications:
• Bachelor’s degree required
• 7-10 years experience in marketing or project management roles
• Advertising agency or client-side experience, sales marketing experience, use of syndicated data tools (such as Kantar, Scarborough, Nielsen, ComScore) for development of sales strategy a plus
• Experience presenting and securing buy-in for marketing campaigns to internal or external stakeholders
• Ability to set expectations among senior leaders and deliver as promised
• Experience with key client categories a plus: retail, grocery, financial, pharmaceuticals
• Experience using and creating plans based on consumer research and insights
• Ability to work directly with senior leaders to develop shared initiatives